Honda Canada

Honda Automobiles: Honda Debuts ‘Throwback Toy Tunes’ Social Media and Philanthropic Effort for Happy Honda Days

  • Three obvious charities are any matched with a unique, classical toy-themed amicable video to contest for views to win a tip prize
  • Continuation of annual multiplatform debate featuring past renouned toys such as Skeletor and Gumby

Building on a fun and seductiveness in a Happy Honda Days campaign, Honda is rising three amicable videos featuring favorite sentimental toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of informed or newly combined holiday tunes. Honda will present a sum of $100,000 benefitting 3 charities including a Children’s Hospital of Orange County, a Little League® Urban Initiative and a Pediatric Brain Tumor Foundation. Each video has a present compared with it, and a video that garners a many views by Dec 21 will win a grand esteem of $50,000 for that charity, and a other dual charities will any accept a $25,000 donation.

At a finish of any video, a toys titillate viewers to share their video in hopes of winning a grand esteem for a dependent charity. The charities will also use their possess amicable media channels to foster their particular videos in an bid to benefit a many views.

“Honda is committed to being a association that multitude wants to exist. And we are dedicated to giving behind and bringing fun to people’s lives,” pronounced Susie Rossick, comparison manager during American Honda Motor Co., Inc. “There is no improved holiday present than assisting a efforts of a Pediatric Brain Tumor Foundation, Little League Urban Initiative and Children’s Hospital of Orange County and carrying some fun in amicable media while we’re during it.”

Paid media loudness for “Throwback Toy Tunes” includes video pre-roll and paid amicable activation. User rendezvous is a pivotal metric, and a proceed is to align with 80s nostalgia, toys and fondle manufactures calm opposite mixed channels.

The integrated Happy Honda Days debate launched with seven spots on TV in Nov profitable loyalty to renouned toys via several decades and enclosed endless digital, print, POP and radio placements. And on Cyber Monday, a debate continued a ungodly tinge with a #Skeletakeover when Skeletor took over a Honda Twitter channel to promote his immorality messages.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American automobile buyers by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with a Pilot and CR-V sport-utility vehicles and a Odyssey minivan.

Honda has a longest-lasting cars1 of any mainstream automotive code in America, and some-more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.

Honda has been producing automobiles in America for some-more than 30 years and now operates 16 vital production comforts in North America. In 2013, some-more than 94 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.

1Longevity formed on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.