- #OpentheCheer Campaign Spreads a Magic of a Holidays with Twitter Giveaways Every Day for One Month
- Effort Supports Annual Happy Honda Days Campaign
This holiday deteriorate Honda wants fans to #OpenTheCheer on Twitter for a possibility to now win prizes, with a ultimate esteem being a 2016 Accord Touring. Honda is a initial automaker to widespread a fad of opening gifts on Twitter around their recently launched Instant Win card, as partial of their multiplatform, integrated Happy Honda Days campaign.
The giveaway kicks off with a tweet from Honda including a teaser video that encourages people to retweet for a possibility to now win a present and assistance present income to a Pediatric Brain Tumor Foundation. For each retweet Honda will present $1, adult to $100,000 total. Once a user retweets a daily tweet, they immediately accept an programmed respond vouchsafing them know if they have won or not. Each programmed response will embody vignettes that illustrate their results. If a user wins, they accept a brief shave divulgence what they’ve won. If they don’t win, they will accept a witty stop-motion shave enlivening them to try again another time during a 30-day giveaway period.
“Our idea for this debate is to daub into a expectation of giving and opening gifts during a holidays and Twitter’s Instant Win underline allows us to warn a fans while assisting to find a heal for children’s mind tumors,” pronounced Susie Rossick, Assistant Vice President during American Honda Motor Co., Inc. “For Happy Honda Days this year we also wish consumers to feel a fun and consternation that’s generally singular to Honda.”
All retweets are entered for a possibility to win a 2016 Accord Touring, and a leader will be incidentally comparison during a finish of a sweepstakes, that ends on Dec 29. Instant win prizes embody present cards and digital intelligent watches.
“We’re respected to partner with Honda this holiday deteriorate to make a ‘power of dreams’ come loyal for kids battling mind tumors,” pronounced Robin Boettcher, boss and CEO of a Pediatric Brain Tumor Foundation, a world’s largest nonprofit focused on anticipating improved treatments and cures for one of a deadliest forms of childhood cancer. “The Happy Honda Days ‘Open a Cheer’ debate will assistance gleam a splendid light on a harmful illness that no child deserves during a holidays or any time of year!”
Earlier this month Honda launched a annual Happy Honda Days campaign on TV with 5 dainty spots that take place inside a tradition Happy Honda Days residence to exhibit a holiday universe of Honda inside. Each of a perplexing spots were melded from 3 layers—live movement (people/vehicles), tiny sets and matte paintings—bringing a enchanting universe inside a Happy Honda Days residence to life. Behind-the-scenes videos uncover how these spots were created. Spots aired on network TV placements during renouned programs such as Gotham, Scandal, The Flash and Agents of S.H.I.E.L.D. and inhabitant wire networks such as Bravo, TBS, TNT and USA. They also aired in sports during a NFL on CBS and NCAA on ESPN. The debate is also upheld in print, digital arrangement and video, radio and social.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American automobile buyers by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with a Pilot and CR-V sport/utility vehicles and a Odyssey minivan.
Honda has a longest-lasting cars2of any mainstream automotive code in America, and some-more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for some-more than 30 years and now operates 16 vital production comforts in North America. In 2013, some-more than 94 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.
2 Longevity formed on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988–2012 for Honda and non-luxury competing brands.