New-car shoppers have once again famous a Honda code as a ‘Most Trusted Brand’ and ‘Best Value Brand’ in Kelley Blue Book’s 2013 Brand Image Award study. This is a second year Honda was named a ‘Most Trusted Brand’ and a third uninterrupted year as a ‘Best Value Brand’. Additionally, Honda prisoner a tip respect of ‘Best Overall Non-Luxury Brand,’ so receiving some-more awards than any other code in a 2013 Kelley Blue Book study.
“We are respected to be famous by American automobile buyers for dual beliefs of a Honda brand: trust and value,” pronounced Mike Accavitti, clamp boss of inhabitant selling operations, American Honda Motor Co., Inc. “These awards denote how business commend a extensive peculiarity and value of a products, reflecting a implausible rival strength of a Honda brand.”
The 2013 Brand Image Awards are formed on consumer automotive notice information from Kelley Blue Book Market Intelligence’s Brand Watch™ study. Brand Watch taps into some-more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The Brand Watch investigate offers discernment into in-market new-vehicle shoppers’ perceptions of brands, including critical factors pushing their squeeze decisions while they are in a midst of a selling process. Honda was named ‘Best Overall Non-Luxury Brand’ by securing a tip normal measure opposite ratings of all non-luxury models, and a weight of significance of any of a factors in a study.
“Honda was named Best Overall Brand by non-luxury shoppers, that speaks to Honda’s stellar repute and code care in a minds of consumers,” pronounced Jack R. Nerad, executive editorial executive and executive marketplace analyst, Kelley Blue Book’s KBB.com. “In addition, Honda was awarded Most Trusted Brand for a second year in a row, and Best Value Brand for a third year running. Receiving uninterrupted awards in pivotal categories like ‘Trust’ and ‘Value’ demonstrates a certain attributes of a Honda code continue to ring with a new-car shopping public.”
Additional comments from a Editors of Kelley Blue Book’s KBB.com per Honda’s Brand Image Award Wins:
2013 Honda – Best Value Brand
“Affordability, trustworthiness and good resale value are pivotal facets of new-car value, and Honda scores during or nearby a tip in all three, earning from KBB.com visitors another Best Value Brand award.”
2013 Honda – Most Trusted Brand
“This is a second year we’ve asked visitors to name their Most Trusted Brand, and it’s a second year in a quarrel they’ve named Honda. With a repute that precedes it and vehicles that clearly never destroy to broach on a promise, Honda is like a incessant suit appurtenance of code trust.”
2013 Honda – Brand Image Awards: Best Overall Brand
“We saved a biggest endowment for last, though after a wins in a Best Value Brand and Most Trusted Brand categories, Honda’s win as Best Overall Brand among non-luxury shoppers frequency comes as a surprise. We admire a polished and arguable vehicles, though also a demeanour in that Honda promotes itself. You do too, apparently.”
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. In 2013, Honda outlines 40 years of a Civic model, with some-more than 30 years of producing automobiles in a region, that began with a Accord in Marysville, Ohio in Nov 1982. Having constructed some-more than 25 million vehicles in North America by 2012 regulating domestic and globally sourced parts, Honda now operates 14 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.
Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
For consumers: www.automobiles.honda.com
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