Honda Canada

Honda Automobiles: Honda Taps Iconic Tunes For Unique Summer Clearance Campaign

The annual Honda Summer Clearance Event debate starts now and comforts obvious tunes to conjure adult a rush consumers knowledge when they initial expostulate off a lot in a new vehicle. RPA, Honda’s long-time group of record, combined this interesting and noted debate to get a courtesy of consumers.

“Buying a new Honda sparks a happily-ever-after impulse that is roughly magical,” pronounced Susie Rossick, Senior Manager during American Honda Motor Co., Inc. “The iconic songs in this debate stir adult those same absolute emotions, reminding people in an memorable approach that this is a best time of year to get a good understanding on a Honda.”

Six spots are pitch-perfect parodies of Hollywood movie-ending clichés, with a action-adventure, family comedy, buddy, college adventure, girl-power and inspirational genres any holding a spin onscreen. Following a farewell from a accessible salesperson, an now tangible strain kicks on, a ecstatic motorist zooms off and a credits roll.

In “Action Adventure,” a Honda owners points his Accord toward a dried setting to a kick of Judas Priest’s “You’ve Got Another Thing Coming.” Another spot, “Family Comedy,” set to Pete Townshend’s “Let My Love Open a Door” captures a antics of selling for an Odyssey with 3 kids in tow. “College Movie” shows a new Civic owners and his college buddies jamming by city to Outasight’s “Tonight Is a Night.” Cyndi Lauper’s “Girls Just Want to Have Fun,” Derek and a Dominos’ “Layla,” and OneRepublic’s “Good Life” are a soundtracks for a other 3 spots.

“In this campaign, we directly residence 6 pivotal demographics with executions that are colorful and large like Hollywood blockbusters. Breaking by was a priority since of a confusion in a marketplace,” pronounced RPA’s ACD/Copy Sarah May Bates.

Spots will atmosphere on high-profile network programs such as “America’s Got Talent,” “Castle,” “NCIS,” “The Middle,” “The Office,” “Two Broke Girls,” “Vampire Diaries” and wire networks, including AE, Animal Planet, Bravo, Discovery and TBS. Print ads will be featured in several inhabitant publications that embody “People,” “Sports Illustrated,” “TIME” and “USA Today.”

Online ads will run in tip vehicle and consumer websites, including AOL Autos,, AutoTrader, Autobytel, Bing, Car and Driver,, Edmunds, Facebook, Google, Jumpstart, Kelley Blue Book, Motor Trend, MSN Autos, Road Track, Source Interlink Media, Vehix and Yahoo! Autos.

In addition, a Summer Clearance sweepstakes will start on Jul 16 during Users can enter for a possibility to win giveaway gas for a year or be awarded instant-win $100 American Express gas label prizes.


Client: American Honda Motor Co., Inc.
Spot Titles: “Action Adventure,” “Big Victory,” “Buddy Film,” “College Movie,” “Family Comedy,” “Girls Rule”
First atmosphere date: Jul 16, 2012

Agency: RPA
ECD: Joe Baratelli
GCD: Jason Sperling
CD: Curt Johnson
ACD/Copy: Sarah May Bates
Sr. AD: Jeni Stewart
Agency Executive Producer: Gary Paticoff
Senior Producer: Brian Donnelly
Broadcast Production Coordinator: Ryan Radley
Broadcast Production Assistant: Grace Wang

Production Company: Partizan
Director: Jeremy Konner
Head of Production: Lori Stonebraker
Producer: Bridget Blake-Wilson

Editorial Company: The Reel Thing
Executive Producer: Doug Klekner
Editor: Lance Pereria (“Action Adventure,” “Big Victory,” “Buddy Film,” “College Movie,” “Girls Rule”)
Editor: Scott Dearborn (“Family Comedy” only)

“College Movie” (Civic)
Artist: Outasight, Track: “Tonight Is a Night”

“Girls Rule” (Accord)
Artist: Wojahn Bros
Artist: Cyndi Lauper, Track: “Girls Just Want to Have Fun”

“Buddy Film” (Pilot)
Artist: Wojahn Bros
Artist: OneRepublic, Track: “Good Life”

“Big Victory” (Civic)
Artist: Wojahn Bros
Artist: Derek and a Dominos, Track: “Layla”

“Action Adventure” (Accord)
Artist: Judas Priest, Track: “You’ve Got Another Thing Coming”

“Family Comedy” (Odyssey)
Artist: Wojahn Bros
Artist: Pete Townshend, Track: “Let My Love Open a Door”

About RPA
RPA, headquartered in Santa Monica, Calif., is a heading eccentric promotion agency. RPA builds movement for brands by charity a clients truly integrated campaigns that ring via a disciplines, that embody normal advertising, idigital, and approach and eventuality marketing. RPA’s customer list includes American Honda, both a Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For some-more information, revisit

About Honda
Honda offers a finish lineup of Honda cars, trucks and use by a network of 1,037 Honda dealerships within a United States. In 2012, Honda will symbol 30 years of producing automobiles in a region, that began with a Accord in Marysville, Ohio in Nov 1982. Having constructed over 23 million vehicles in North America, Honda now operates 7 vital vehicle production comforts in a region.

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