- Honda becomes disdainful automobile unite for pro esports group Team Liquid in 2019, partnership creates Honda central automobile of Team Liquid
- Esports partnership creates new approach for enthusiasts to knowledge and correlate with successful Twitch streamers opposite platform’s many renouned games
- Relationship deepens tie with millennials and Gen Z, as Civic ranks #1 with millennials and Gen Z – capturing many first-time buyers of any automobile brand
Honda now announced it has assimilated army with pro esports group Team Liquid and a streaming gaming code Twitch, creation Honda both a central automotive unite and central automobile of Team Liquid. The partnership will grow a brand’s attribute with a gaming community, expanding how gamers and fans of esports correlate with veteran esports athletes and Twitch streamers. In addition, a partnership with Team Liquid and Twitch will yield poignant entrance and value to gaming fans, while flourishing Honda’s rendezvous with vicious millennial and Gen Z audiences.
Throughout a gaming season, Honda will support Team Liquid’s appearance opposite mixed tellurian and domestic tournaments, with a partnership kicking off with Team Liquid’s rarely approaching attainment during a League of Legends Championship Series (LCS) in Los Angeles on Jan. 26, in a Team Liquid customized Honda Odyssey minivan. The group also will have a swift of Honda and Team Liquid-branded Civics accessible to expostulate to and from training. Honda also will be prominently featured on new group jerseys, set to be suggested onstage during a LCS, alongside a customized vehicles.
Through a six-part video series, Level Up, Honda will assistance audiences follow 3 of Team Liquid’s biggest rosters – League of Legends, Fortnite and Dota 2, giving viewers a rare, up-close, behind-the-scenes demeanour during a personal and veteran lives of players, coaches and staff, including family life, group struggles and rookies confronting down their initial vital challenges. The array will account a journeys of players, coaches and managers as they navigate a details and outs of their tour towards championship titles: https://youtu.be/CNx_uvoHFYM.
“Expanding a footprint in a gaming village is only a commencement of a new partnership with Team Liquid and Twitch as we rivet with gamers to amp adult millennial and Gen Z seductiveness in a Honda brand,” pronounced Phil Hruska, Manager of Media Strategy during American Honda. “Civic is a vicious gateway to Honda, capturing some-more initial time buyers than any other automobile code and a new gaming height will assistance us keep it that approach as millennials transcend baby boomers as a No. 1 car-buying segment.”
“My initial automobile was a immature Honda Accord EX – and associate safety, trustworthiness and character with a Honda code to this day, and am vehement to stir those memories with an central Team Liquid partnership”, pronounced Steve Arhancet, Co-CEO Team Liquid. “We’ll be operative closely with Honda on content, activations and some-more that support directly to a Team Liquid fan audience, and feel respected to work with a prestigious code who believes as fiercely as we do in a esports ecosystem.”
Other important efforts approaching from Honda in gaming this year embody Head 2 Head live streaming Battle Royale-style tournaments with streaming deduction going to charity. Streaming audiences can balance in live around a dedicated Twitch channel and by influencer channels. Honda also will move audiences approach entrance to Team Liquid athletes around an AMA (Ask Me Anything) on Reddit in a entrance months. Additional announcements will be stirring after in a year.
Honda’s tradition gaming calm will be promoted on amicable media and in digital placements as good as on a amicable media channels of Team Liquid members. Media graduation will embody homepage takeovers surrounding pivotal contest dates, in-console takeovers on Xbox, high-impact video units on PlayStation, targeted video register opposite Twitch and multicultural targeting opposite reward digital partners.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda includes a Fit, Civic, Insight, Accord and Clarity array newcomer cars, along with a HR-V, CR-V, Passport and Pilot competition application vehicles, a Ridgeline pickup and a Odyssey lineup minivan.
Honda has been producing automobiles in America for some-more than 35 years and now operates 19 vital production comforts in North America. In 2018, some-more than 90 percent of all Honda code vehicles sole in a U.S. were done in North America, with scarcely two-thirds done in America, regulating domestic and globally sourced parts.
About Team Liquid
Team Liquid was founded in 2000 as a house on a gaming height Battle.net, and has now developed into one of a heading general multigame esports teams with training centers in Utrecht, The Netherlands, Sao Paulo, Brazil and Los Angeles, California. Team Liquid has over 65 athletes competing opposite 16 graphic games, including all vital esports titles, such as DOTA 2, League of Legends, CS:GO, Fortnite, PUBG and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of a many successful esports teams in a Western marketplace in terms of rival feat and fan rendezvous opposite mixed sports.
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