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Honda Automobiles: Honda’s Float will Lead 2011 Rose Parade

Today Honda suggested a 2011 Rose Parade boyant entrance called “A World of Dreams,” that will lead a 122nd Rose Parade and deliver this year’s Parade theme, “Building Dreams, Friendships and Memories,” on Saturday, Jan. 1, 2011, during 8 a.m. PST. The 2011 Rose Parade outlines Honda’s 50th year of partnership with a Tournament of Roses.

“Honda and a Tournament of Roses have had a unique, community-oriented and long-term relationship,” pronounced Bill Flinn, arch handling officer, Tournament of Roses. “Honda always brings a good volume of creativity and creation to their Rose Parade entry, and we are vehement to have their boyant flog off a march this year.”

On New Year’s Day, parade-watchers will declare a 35-foot fairy-tale palace come to life as a drawbridge is lowered to exhibit a stately carriage that introduces a Parade theme. The palace will also embody a fantastic pyrotechnics uncover to vigilance a commencement of a New Year.

This year, Honda and a Tournament of Roses will implement Honda’s modernized environmental technologies to assistance a march duty some-more well and revoke a CO footprint. For a initial time, Honda’s boyant will be propelled by a specially-configured hybrid, low-emission engine.

“Honda has worked with a Tournament of Roses for a past 50 years to move tradition and party to march viewers and a internal community,’ pronounced Stephan Morikawa of American Honda Corporate Community Relations. “The Rose Parade is a event to wish everybody examination around a universe a happy New Year.”

The Honda boyant includes a accumulation of flowers, plants and seeds that will after be belligerent adult for mulch after a march activities are concluded. The walls of a palace are combined with a brew of excellent belligerent white rice and everlasting. The roofs of a turrets are lonesome with glossy silverleaf and flashy with excellent cut strawflower, while a windows are done adult of tiny particular beans, sesame seeds and prohibited pinkish and purple statice. The carriage is “painted” with belligerent rice, strawflower and onion seed, with wheels of everlasting, white China chrysanthemum and white beans. Inside a carriage, Honda’s humanoid drudge ASIMO is lonesome with nori seaweed, poppy seed, lettuce seed and excellent belligerent white rice. The gardens surrounding a palace are lonesome with light orange, dim orange, lavender, light pinkish and prohibited pinkish roses and daisies.

Honda initial collaborated with a Tournament of Roses in 1961 to yield two-wheeled vehicles for 1962 Parade operations. Honda has been a boyant member in a Rose Parade given 1977 and has also served as a central Tournament of Roses car given 1994.

As presenting sponsor, Honda’s boyant will lead a Parade and deliver a thesis each year. It will not be a blurb entrance and will not be partial of a judging process. Honda’s floats have won awards 15 of a past 16 years.

About Honda

Honda began operations in a U.S. in 1959 with a investiture of American Honda Motor Co., Inc., Honda’s initial abroad subsidiary. Honda began U.S. prolongation of motorcycles in 1979 and automobiles in 1982. With 9 U.S. plants, Honda has invested some-more than $12.7 billion in a U.S. operations. The association employs scarcely 25,000 associates and annually purchases $12 billion in tools and materials from some-more than 530 U.S. suppliers. Honda vehicles are made regulating domestic and globally-sourced parts.

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