- Campaign outlines a introduction of new Honda promotion tagline: “Start Something Special”
- Multi-layered selling bid includes Honda product tie-in with top-rated talent uncover “The X Factor”
- Execution of first-to-market mobile formation with Angry Birds and Words with Friends
Starting Sep 3 Honda will launch an integrated promotion and selling debate ancillary a redesigned 2014 Honda Odyssey (http://automobiles.honda.com/odyssey/). The debate will kick-off with 3 TV spots featuring “spokescrumbs” uttered by actors Neil Patrick Harris (“How we Met Your Mother”) and Rainn Wilson (“The Office”). The altogether debate includes television, print, mobile and digital executions highlighting a Odyssey’s new solutions to improving family life, including a world’s initial accessible in-vehicle opening cleaner HondaVAC™.
The radio artistic (“Owner’s Manual,” “It’s Here,” and “Stampede”) focuses on a building of a Odyssey, where snacks and tiny toys forsaken by immature passengers finish adult eventually. Recognizable debris, such as lint balls (voiced by Harris) and sticking bears (voiced by Wilson) are enjoying a float underneath a seats until a HondaVAC™ arrives on a stage and eliminates a CG-animated debris, giving a family behind their purify car.
“No one knows a family customer improved than Honda, that led to a innovations in a redesigned Odyssey. The Odyssey is a category personality in a areas that are many critical to a family buyer: fuel economy, reserve and underline content,” pronounced Mike Accavitti, comparison clamp boss of automobile operations during American Honda Motor Co., Inc. “The Odyssey debate highlights these attributes in a fun and comical approach that will be relatable to both relatives and their kids.”
In sequence to strech a aim customer – bustling relatives and families – a Odyssey debate will be widespread opposite a accumulation of platforms including network and wire television, online video, high-impact homepage takeovers, gaming, mobile, location-based targeting and print. High-impact, abounding media kick-off a digital debate around homepage takeovers scheduled on Amazon, AOL and Huffington Post.
In an bid to organically confederate into family programming, Honda has aligned with Fox and a strike radio talent uncover “The X Factor.” The Odyssey, along with other renouned Honda models, will be showcased on a module and used by contestants via a competition. Honda vehicles will be featured on a uncover starting with a deteriorate premiere on Sep 9.
New Honda Advertising Tagline
With a launch of a Odyssey campaign, Honda introduces a new tagline – “Start Something Special,” that will be used opposite all of a brand’s advertising. As a partial of a new promotion effort, any ad will start with a mnemonic tinge signaling to viewers that a Honda blurb is next. Each blurb will finish with a new ‘Start Something Special’ tagline and a Honda logo. The tagline will be extended opposite mixed platforms including imitation and digital.
“The new Honda tagline is built on a discernment that people form a special attribute with their Hondas. They adore them. They name them. They speak to them. It’s a truly singular bond,” pronounced Accavitti. “‘Start Something Special’ illustrates this tie while emphasizing a special qualities that usually Honda vehicles provide.”
First-Ever Gaming Integrations
Extending into mobile, Honda is building dual first-to-market integrations with gaming powerhouses Angry Birds and Words with Friends as a partial of a Odyssey campaign. With Rovio’s Angry Birds Star Wars, Honda is formulating tradition calm and leveraging a functionality of a Odyssey’s in-car opening directly into a game. In Zynga’s Words with Friends, players can correlate with a hot-spotted (highlighted) picture to showcase sum of a Odyssey. Additionally, Honda is enchanting in a new tradition promotion knowledge on Amazon.com, and a first-ever location-based energetic artistic execution in a mobile space by Place IQ, portion adult tradition location-based calm reinforcing a Odyssey’s tie with family and community.
Honda offers a finish lineup of cars and trucks by a network of some-more than 1,000 dealerships in a United States. In 2013, Honda outlines 40 years of a Civic model, with some-more than 30 years of producing automobiles in a region, that began with a Accord in Marysville, Ohio, in Nov 1982. Having constructed some-more than 25 million vehicles in North America by 2012 regulating domestic and globally sourced parts, Honda now operates 14 vital production comforts in North America, producing a far-reaching operation of Honda automobiles, all-terrain vehicles, energy apparatus products, engines and transmissions.
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