- Civic and Accord are industry’s top-selling models to millennials
- Top-tier media calm and record partners extend Honda Stage attribute – iHeartMedia, Live Nation, REVOLT, Vevo, Woven Digital and YouTube
- New for 2016; digital array facilities rising musicians distributed on Facebook, Vevo, YouTube and Uproxx.com
Honda is branch adult a volume on a innovative Honda Stage (www.youtube.com/HondaStage) height with a concentration on a different portfolio of music, increasing formation with promote media programming, and some-more enchanting content.
Today, as partial of a Honda Stage platform, Honda showcased a entrance of a new radio mark featuring One Direction, a stars of a 2015 Honda Civic Tour, (http://honda.us/1DHonda). The jaunty blurb celebrates a launch of a totally reimagined 2016 Honda Civic Sedan, a many desirous and sporty reconstitute of Civic in a 43-year history. The blurb entrance coincides with a recover of One Direction’s rarely expected 5th album, Made In The A.M., out Nov 13.
“Honda Stage has enabled us to join army with one of a many renouned song groups in a world, One Direction, to assistance launch a all-new 10th-Generation Civic to a new era of buyers,” pronounced Tom Peyton, partner clamp boss of Advertising and Marketing for American Honda Motor Co., Inc. “Honda Stage unequivocally is a perfection of a low secure story in music, starting with Civic Tour 15 years ago, and now comes full round with a fun code debate introducing a sparkling 2016 Civic.”
Honda also announced that a “always on” Honda Stage song module is fluctuating a relations with a top-tier partners who helped make it occur from a commencement – iHeartMedia, Live Nation, REVOLT, Vevo and YouTube. Honda also continues a rarely regarded Honda Civic Tour and maintains a partnerships with a nation’s premier song festivals, that will continue to lend new appetite and fad to a Honda Stage platform.
“Honda Stage is truly uncharted domain for a song height of this scale, not usually formulating new content, though collaborating with a clever partner network to bond a fans with a artists they love,” pronounced Peyton. “As we continue on this sparkling journey, we demeanour to broach some-more innovative programs that will rivet new audiences with Honda Stage.”
New to Honda Stage
Honda Stage is fluctuating a attribute with a program’s strange all-star expel of production, graduation and record partners to recover even some-more song content, with a different portfolio of song for a fans and serve formation with promote media programming. This includes Honda Stage’s partnership with a NHL on NBC and College Football on ESPN.
Honda will also go over only song performances and bond with song fans by Uncharted: Power of Dreams, a new strange digital array airing on Facebook, Vevo, YouTube, and UPROXX.com, that spotlights undiscovered and rising artists and a stories behind their low-pitched pursuits as they essay for their dreams. The array facilities artists from a far-reaching array of genres including LA-based hip-hop artist A.F.R.O., a buzzworthy Kansas City mother-son twin of Madisen Ward and a Mama Bear, and eminent writer Boots. The 10-episode array is a partnership between Honda and Woven Digital with episodes airing monthly. Interested fans can balance in to http://uproxx.com/topic/uncharted/ to watch new and on-demand episodes of Uncharted: Power of Dreams.
Building on Honda and iHeartMedia’s partnership, Honda has deepened their attribute with iHeartMedia with a Honda Stage formation during a iHeartRadio Summer Pool Party and a deeper, some-more strong calm partnership that includes a iHeartRadio Theater and other programs via a year.
Honda Civic Tour and 2016 Festivals
Produced by Marketing Factory and now in a 14th iteration, Honda Civic Tour has turn a cornerstone of a Honda Stage platform. In 2015, Civic Tour presented One Direction, a biggest debate ever with sum assemblage nearby 700,000 U.S. fans.
Continuing a Civic Tour tradition, a 2015 Honda Civic, exclusively customized and autographed by One Direction, was prominently displayed on a building of any of a 17 track dates. Fans can still enter for a possibility to win a 1D tradition Civic by Dec 31, 2015. Complete sweepstakes manners and entrance is online during www.HondaCivicTour.com.
Honda Stage will continue to have distinguished stages during some of a nation’s many reputable song festivals in 2016, including Governors Ball in New York in June, Music Midtown Atlanta in September, and Austin City Limits Music Festival in October. In 2015 Honda Stage during song festivals featured performances by some of music’s biggest artists, 41 live performances including title sets from Disclosure, Lana Del Rey, Lenny Kravitz, My Morning Jacket and The Weeknd. At any fest Honda also featured automobile displays as art within a fan-centric designation tent where festival attendees met and interacted directly with 69 behaving artists in 2015.
Advancing Honda Brand Relationship with Younger Buyers
During a past 5 years, Honda has led a attention in sales to under-35 buyers in a newcomer car, SUV and minivan segments. Further, a renouned Honda Civic and Accord are a dual top-selling models to under-35 buyers opposite a whole automotive industry, while a Honda CR-V and Odyssey attract some-more millennials than any other SUV or minivan on a marketplace today1.
Honda Stage is one component of Honda’s bid to allege a attribute with a subsequent era of “young buyers.” Through Honda Stage’s different array of song calm and live events, Honda is directly enchanting millennials with sporty, fun and fit models like a Honda Fit, a all-new 2016 HR-V crossover and, soon, an epic new 2016 Honda Civic lineup, starting with a launch of a 2016 Civic Sedan.
About Honda Stage
Building on a low substructure of bringing song to fans, American Honda has brought together an rare organisation of party and record leaders, including Live Nation, iHeartMedia, REVOLT, Woven Digital, YouTube and Vevo to furnish and discharge some of a best original, high-quality song calm available. Honda Stage is a singular multiple of live events and disdainful online content, and offers song fans entrance to tradition live and online song programming and performances, behind-the-scenes content, artist interviews and more. (For some-more go to www.YouTube.com/HondaStage .
Honda offers a finish choice of Honda cars, trucks and use by a network of some-more than 1,000 Honda dealerships within a United States. Eight Honda automobile plants in North America, including 4 in a U.S., have a ability to furnish 1.92 million automobiles any year2. In 2014, some-more than 97 percent of a Honda and Acura automobiles sole in a U.S. were constructed in North America.
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1.Based on IHS Automotive, Polk new US sell automobile registration for newcomer car, SUV and CUV, and minivan segments and age of conduct of domicile information for any particular year and cumulatively CY2010-2015CYTD June
2. Honda products are constructed regulating domestic and globally sourced parts.