- Passport debate introduces America to newest Honda SUV, some-more absolute than CR-V and some-more off-road prepared and personal than Pilot
- Integrated debate emphasizes Passport’s sporty and imperishable styling – ideal for exploring a good outside and enjoying a on-road refinement
- Campaign stretches opposite TV, print, outdoor, radio and digital with a incomparable amicable beginning rising in open
Honda is debuting an integrated selling debate for a 2019 Honda Passport (https://automobiles.honda.com/passport), “Your Passport to Adventure,” to prominence a rarely able and versatile brave suggestion of Honda’s all-new SUV: https://honda.us/YourPassporttoAdventure. With a modern, atmospheric interior and countless high-tech features, a 2019 Passport fills an critical purpose in Honda’s award-winning SUV lineup: incomparable and some-more absolute than CR-V and some-more off-road prepared and personal than Pilot.
“Your Passport to Adventure” showcases a mint Honda Passport as a ideal car for exploring a outdoors, personification off a vehicle’s name with passport-inspired stamps as a visible curtsy to a suggestion of adventure. “Your Passport to Adventure” will atmosphere on radio and be featured in print, out of home and on digital properties. In spring, a debate expands to Honda’s amicable channels with additional enchanting calm geared toward moving outside enthusiasts. The Passport’s amicable debate will also daub journey influencers to request their experiences, including some brave adventures with Passport.
“Our new ‘Your Passport to Adventure’ selling debate ideally captures a kind of brave lifestyle a new 2019 Honda Passport was designed to assistance a business fulfill,” pronounced Susie Rossick, Assistant Vice President of Honda Auto Marketing during American Honda Motor Co., Inc. “We combined a debate to showcase how a Honda Passport is gentle and polished in bland driving, though with an brave suggestion that also lets we take off for a highway reduction traveled.”
“Your Passport to Adventure” Campaign Elements
The 2019 Honda Passport selling debate starts airing on inhabitant TV starting this week – including during a biggest awards night for film in name markets– and comforts dual :30 “Your Passport to Adventure” spots and a third :30 spot, patrician “Sometimes.” In a initial “Your Passport to Adventure” mark (https://honda.us/YourPassporttoAdventure), a integrate goes on an epic cross-country outing roving in and out of monumental terrains like pages in a pass book. The moments are punctuated by passport-inspired stamps. The second “Your Passport to Adventure” blurb (https://honda.us/YourPassporttoAdventureElite), highlights a abounding underline calm of a Passport Elite, including a wireless charger, ventilated seats and hands-free entrance energy tailgate. “Sometimes” (https://honda.us/Sometimes) is stoical of aspirational vignettes that uncover how a Passport Elite trim can be a partner in a query for adventure. Aimed during reaching African American consumers, “Sometimes” highlights pivotal Passport features, including Honda’s Intelligent Traction Management System, underfloor load area and hands-free entrance energy tailgate. In further to inhabitant TV, Passport media will embody a brew of sports programming, including high-profile sporting events – during pivotal NHL and NBA match-ups, as good as homepage takeovers on ESPN and CBS Sports, and will also run via primetime video on demand.
The outside debate uses location-specific headlines to inspire people to get out of their particular cities and into a wilderness, that is mostly closer than they think. The imagery is formed on a visible impression found in tangible passports, and any title is done out of passport-inspired stamps. One billboard in Manhattan urges people to “Cross bridges over Brooklyn.” Another in Boston reminds people to “Leave a red section roads behind.” The high impact out of home ads will run in tip markets including Los Angeles, New York, Denver Chicago, Boston and Philadelphia.
Passport will be featured in imitation within active lifestyle publications including: Outside Magazine, Travel and Leisure, National Geographic and Men’s Health. Both a imitation and out of home debate artistic underline 4 opposite environments for Passport adventuring: desert, mountains, coastal and forest.
Additional integrated media for Passport includes partnerships with adventure-centric brands like ESPN, Gear Patrol, Outside and Havoc, drumming into journey consultant talent to showcase a Passport within active outside settings. Passport will also be featured by Honda’s immersive song (Honda Stage) and gaming properties (partnership with Twitch).
The 2019 Honda Passport
The 2019 Passport is a newest further to Honda’s award-winning SUV lineup and delivers a singular multiple of on-road pushing excellence and off-road capability along with best-in-class interior space. Designed for adventure-seekers who wish a well-developed on- and off-road capability of Honda’s accessible i-VTM4™ torque-vectoring all-wheel expostulate system, a energy and towing capability of a 280-horsepower 3.5-liter i-VTEC® V6, and a some-more personal and imperishable impression of a five-passenger SUV, Passport fits between a polished and compress CR-V and a larger, family-focused three-row Pilot.
The all-new 2019 Honda Passport comes customary with 20-inch wheels, a trance grille, a Honda Sensing® apartment of modernized reserve and driver-assistive technologies, as good as aloft belligerent clearway and wider lane than a three-row Pilot. Along with Passport’s best-in-class interior newcomer space and sum interior volume, a SUV comforts a vast “basement” load area ideal for storing unwashed rigging or gripping valuables out of sight. Key reward technologies accessible on Passport embody in-vehicle 4G LTE Wi-Fi, Apple CarPlay® and Android Auto™ integration, a high-resolution 8-inch Display Audio system, exhilarated and ventilated front seats, wireless phone charging, and more.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic, Insight, Accord and Clarity array newcomer cars, along with a HR-V, CR-V, Passport and Pilot competition application vehicles, a Ridgeline pickup and a Odyssey minivan.
Honda has been producing automobiles in America for some-more than 35 years and now operates 19 vital production comforts in North America. In 2018, some-more than 90 percent of all Honda code vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.
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