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HYUNDAI ADDS TO GOLF SPONSORSHIPS BECOMING THE OFFICIAL VEHICLE OF THE 13th ANNUAL MICHAEL JORDAN CELEBRITY INVITATIONAL

FOUNTAIN VALLEY, Calif., Mar 27, 2014 – Hyundai is expanding a golf relations by apropos a disdainful automotive unite of a 13th Annual Michael Jordan Celebrity Invitational. The annual contest is one of luminary golf’s many renouned events featuring a biggest names in sports and entertainment. This year it will be hold Apr 3-6 during a prestigious Shadow Creek Golf Course in Las Vegas, Nev.

As a central automotive unite of a tournament, Hyundai will showcase a all-new 2015 Genesis reward sedan and a Equus flagship sedan. The vehicles will be displayed around a march and players will have a possibility to win a Genesis by a hole-in-one opportunity.

“The Michael Jordan Celebrity Invitational is not your customary golf contest and is a ideal venue to showcase Hyundai’s interpretation of oppulance among celebrities, athletes and a pledge players,” pronounced Steve Shannon, clamp president, marketing, Hyundai Motor America. “Golf continues to be an glorious approach to bond fans of a competition with a reward vehicles.”

The all-new 2015 Genesis reward sedan represents a confidant step brazen for Hyundai, stability to build on a successful plan of selling a reward models underneath a Hyundai code umbrella, rather than a dear apart oppulance code sales channel. The new Genesis is impossibly well-equipped in any configuration. This calm includes a inexhaustible apartment of customary reserve and preference features. For a initial time in a Hyundai sedan, a worldly AWD complement will be offered, famous as HTRAC®, significantly broadening Genesis interest in Snowbelt regions via a U.S. The new Genesis will be built during Hyundai’s Ulsan, Korea plant, with U.S. sales commencement in a spring.

In a golf world, Hyundai is a pretension unite of a Hyundai Tournament of Champions, a PGA TOUR’s winners-only eventuality hold any Jan in Hawaii. During this year’s West Coast Swing, Hyundai was also a central car of a PGA TOUR’s Humana Challenge in partnership with a Clinton Foundation and car partner for a Farmers Insurance Open.

Advantage International managed a Michael Jordan Celebrity Invitational sponsorship understanding for Hyundai.