Tapping into a passion of college football fans, Hyundai Motor America and a internal Hyundai of El Paso dealership have concluded to be a pretension unite of a Sun Bowl. Hyundai sealed a four-year agreement to offer as a games pretension unite for 2010, 2011, 2012 and 2013. The pretension sponsorship continues Hyundais Big Voices in Big Places strategy, positioning a Hyundai code in a top form promotion venues including a NFLs Super Bowl, an disdainful automotive sponsorship of a Academy Awards and a tellurian sponsorship of a 2010 FIFA World Cup.
The sponsorship of a Sun Bowl provides us with another good theatre to tell a Hyundai story, pronounced Chris Perry, clamp boss of Marketing, Hyundai Motor America. College football fans are among a many ardent and dedicated fans there are and this sponsorship is an glorious approach to strech this audience.
The Sun Bowl is one of a oldest college football play games in a nation. First played in 1935, a Sun Bowl matches teams from a ACC and Pac-10 conferences. Through a years, a Sun Bowl has featured many college football stars that went on to superb pro football careers. The Sun Bowl annually generates tighten to $15 million in approach spending in a El Paso civil area, creation it a largest singular eventuality in terms of annual mercantile impact in El Paso. The 77th annual Hyundai Sun Bowl is slated for Dec. 31, 2010 during noon (MST) during a Sun Bowl Stadium in El Paso and will be promote on CBS.