01/28/2016, Fountain Valley, CA
Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies
FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In a initial year as an central NFL sponsor, Hyundai will pleasure Super Bowl 50 fans with 4 interesting ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in a desired pre-kick time slot, dual 30-second ads during a diversion and a 60-second ad during a pre-game show. With assistance from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will prominence a safety, record and preference facilities of a all-new 2017 Elantra and reward 2016 Genesis sedan. Hyundai will build on a artistic digitally with complicated amicable media activity that will expostulate additional expectation and recognition of a Super Bowl spots. Creative was grown by Hyundai’s organisation of record, INNOCEAN Worldwide.
“Super Bowl Sunday is a eventuality to attend in a most-watched TV and live eventuality in a U.S. This is a initial Super Bowl as an central NFL sponsor, and we wanted to use a singular storytelling proceed and A-list talent to pleasure and perform a fans while showcasing a latest record accessible in a vehicles,” pronounced Dean Evans, arch selling officer, Hyundai Motor America. “We are respected to be a partial of a review during a many critical day of a NFL season.”
“First Date,” a 60-second ad that will atmosphere during a desired pre-kick time slot, facilities Kevin Hart and highlights one of a implausible record facilities of Hyundai’s reward Genesis sedan. With a assistance of his Hyundai Blue Link Car Finder feature, Kevin does what each father in America will enviousness to safeguard his daughter gets home safely. The mark was destined by a mythological actor, director, author and writer Peter Berg of Pony Show Entertainment.
“Part stuntman, partial overprotective dad, altogether hysterically funny. There will be copiousness of drink entrance out of people’s noses this Super Bowl, interjection to Kevin being in this spot,” pronounced Eric Springer, arch artistic officer, INNOCEAN.
“The Chase,” a 30-second in-game mark using in a initial quarter, highlights a preference of Hyundai’s voice-activated Blue Link Remote Start underline on a all-new Elantra. Viewers will see that this underline can truly be a lifesaver. “The Chase” was destined by Aaron Stoller of Biscuit Filmworks.
“Ryanville,” a second 30-second in-game spot, slated for a second quarter, takes a lightsome demeanour during a elementary fact that all humans are disposed to distraction. Highlighting a modernized reserve facilities on a all-new Elantra, a ad tests a ability of dual women to keep their eyes on a highway while pushing by a many distracting area ever. This mark was also destined by Peter Berg.
“Ryan gave us so many humorous moments, we could have done 5 some-more commercials,” pronounced Barney Goldberg, VP, organisation artistic director, INNOCEAN.
Hyundai’s 60-second pre-game spot, patrician “Better,” follows a life of a child from birth by to adulthood as he strives to make a universe a improved place. It is a initial ad in Hyundai’s new branding campaign, that captures a company’s goal to make a vehicles and a whole consumer knowledge better. Through human-focused technology, particular pattern and formidable workmanship, Hyundai strives to make things improved for drivers everywhere. The ad was destined by Fredrik Bond of MJZ Productions.
The 2017 Elantra is Hyundai’s MVP in this year’s Super Bowl ads, starring in dual of a 4 spots. The all-new, sixth-generation Elantra builds on a movement and success of a proven award-winning regulation and clever value tender by charity a confidant aerodynamic pattern with worldly styling, all-new fit powertrains for extended fuel economy, improved float peculiarity and sound insulation and extensive reserve with class-above features.