Hyundai Canada

Hyundai CRADLE Invests in Perceptive Automata to Bring Human Intuition Software to Self-Driving Cars

10/09/2018, Menlo Park, CA

MENLO PARK, Calif., Oct. 9, 2018 Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open creation business, currently announced it is investing in Perceptive Automata to rise synthetic comprehension program for self-driving cars and programmed systems. Perceptive Automata, a startup formed in Somerville, Mass. with an bureau in Silicon Valley, has grown program that gives unconstrained vehicles a ability to know a state-of-mind of people, including pedestrians, cyclists and other motorists. The predictive record enables programmed vehicles to make fast judgments about a intentions and recognition of people on a street. This gives machines rare human-like intuition. To see a record in movement click here.

Perceptive Automata’s core record takes sensor information from vehicles that uncover interactions with people. This abounding information is used to sight low training models to appreciate tellurian function a approach people do. The finish outcome is worldly AI program that can be integrated into unconstrained pushing systems. With a program installed, unconstrained vehicles can expect what pedestrians, cyclists and motorists competence do next.

“We are overjoyed to have an financier on house like Hyundai that understands a significance of a problem we are elucidate for self-driving cars and next-generation motorist assistance systems,” pronounced Sid Misra, co-founder and CEO of Perceptive Automata. “Hyundai is one of a biggest automakers in a universe and carrying them behind a record is impossibly validating.”

Perceptive Automata’s program is quite useful if a walking starts to cranky a travel yet sees a coming unconstrained automobile and decides to stop and ‘wave’ it on. In this situation, an unconstrained car but a program would stop and wait, even yet a walking has no idea to cross. Perceptive Automata’s program can review a pedestrian’s vigilant and pass this information to a unconstrained system’s decision-making module.

“One of a biggest hurdles confronting unconstrained vehicles is a inability to appreciate a vicious visible cues about tellurian function that tellurian drivers can facilely process,” pronounced John Suh, clamp boss of Hyundai CRADLE. “Perceptive Automata is giving a AV attention a collection to muster unconstrained vehicles that know some-more like humans, formulating a safer and smoother pushing experience.”

This year, Hyundai has stretched a investment into synthetic comprehension technologies that can urge Hyundai’s core automotive business, as good as adjacent areas in robotics and tellurian appurtenance interactions. Hyundai has also been actively investing from a AI Alliance Fund, co-founded in late 2017, with SK Telecom and Hanwha Asset Management.


About Hyundai CRADLE
Hyundai CRADLE is a Center for Robotic-augmented Design in Living Experiences. CRADLE strengthens Hyundai Motor Group’s core automotive business and expands it into new and adjacent markets with a idea of enhancing travel on and off a road. The association also skeleton to raise a Hyundai CRADLE creation judgment globally.

About Perceptive Automata
Perceptive Automata is elucidate one of a hardest problems of programmed driving: enabling vehicles to envision and know tellurian function to assistance safely grasp a large-scale rollout of highly-automated vehicles (L2/3) and fully-autonomous pushing systems (L4/5). Perceptive Automata allows unconstrained systems to expect tellurian reactions so they can navigate safely and uniformly around pedestrians, cyclists, and other drivers. This is essential for unconstrained systems to safely and seamlessly confederate into a human-dominated highway sourroundings and to capacitate a well-spoken float knowledge for passengers of programmed mobility services. For some-more information about Perceptive Automata, revisit

About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to apropos a lifetime partner in automobiles and beyond. The association leads a Hyundai Motor Group, an innovative business structure able of present resources from fiery iron to finished cars. Hyundai Motor has 8 production bases and 7 pattern and technical centers worldwide and in 2017 sole about 4.5 million vehicles globally. With some-more than 110,000 employees worldwide, Hyundai Motor continues to raise a product choice with localized models and strives to strengthen a care in purify technology, starting with a world’s initial mass-produced fuel dungeon electric car and IONIQ, a world’s initial indication with 3 electrified powertrains in a singular physique type.

More information about Hyundai Motor and a products can be found at: or

Perceptive Automata
Rachel Chibidakis
(415) 314-9329
[email protected]