12/19/2018, Fountain Valley, CA
- Owner’s Incredible Story Featured in New Original Digital Content from Hyundai
- Hyundai Created a Million Mile Emblem for a Odometer to Celebrate a Achievement
- Hyundai Surprised a Owner with a New 2019 Elantra
FOUNTAIN VALLEY, Calif., Dec. 19, 2018 – In usually 5 years, a smoothness motorist from Olathe, Kansas gathering her 2013 Elantra one million miles with a strange powertrain. Farrah Haines is a unapproachable Hyundai owners who drives about 200,000 miles a year delivering automobile tools and products, distant outpacing a 14,000 miles of a normal American driver. Since many digital odometers stop before one million, Hyundai assimilated her as she strike her epic miracle and presented her with a first-ever 1 Million Mile Emblem and combined it to her odometer. The button is a genuine Hyundai partial and is now accessible for a odometers of all million mile drivers.
“This is not usually a miracle for Farrah, though also for Hyundai and a peculiarity of a vehicles,” pronounced Dean Evans, CMO, Hyundai Motor America. “Reaching one million miles with a strange powertrain in usually 5 years is an intensely singular and implausible achievement. We combined a 1 Million Mile Emblem since we trust in creation things improved for a constant business and demeanour brazen to other Hyundai drivers fasten Farrah in a one million mile club.”
To commend this implausible achievement, Hyundai and a group of record, INNOCEAN Worldwide Americas, combined a digital video that was expelled on Dec. 5 that tells Farrah’s story. The video is accessible on Hyundai’s YouTube channel and can be noticed here: https://www.youtube.com/watch?v=PFzp1pVPDPg. It is being promoted opposite Hyundai’s amicable channels and website to respect this special patron and as a good instance of Hyundai quality.
Taking things one step further, Hyundai wanted to appreciate Farrah for being such a dedicated owners by startling her with a new 2019 Hyundai Elantra. Since she delivers automobile tools and other products 7 days a week, day and night, Hyundai motionless to sequence her a warn delivery. Farrah stopped by a internal automobile emporium to dump off what she suspicion was an automobile partial though she was instead greeted by her friends, family, and her really possess 2019 Elantra. A video of a warn giveaway was prisoner and posted on Hyundai’s YouTube channel today: https://youtu.be/twoJahPTjq4
While Farrah’s feat competence seem impossible, Hyundai ran mixed tests to countenance her odometer reading. Product engineers legalised her engine casting numbers, use records, handle harness, and engine mounts. Hyundai use and complement engineers also reviewed Farrah’s mileage annals for her dual jobs, as good as a VIN report, and Carfax.
“My Hyundai has been a good automobile to me,” pronounced Farrah Haines, “I adore to expostulate and have done a successful career out of it, so it was no warn that we was means to get to a million miles. The pivotal is to prioritize unchanging upkeep and to have a peculiarity vehicle. Over a years we have been over gratified during my car’s performance, a peculiarity that is get to a Hyundai brand. While it feels a bit like starting over, this gives me a event to strike a million-five!”
Hyundai Motor America
Dean Evans: Chief Marketing Officer
Paul Imhoff: Director, Marketing Communications
Monique Kumpis: Senior Group Manager, Brand Marketing Advertising
Tyler Branning: Analyst, Digital Social Media Marketing
INNOCEAN Worldwide Americas
Barney Goldberg: VP Executive Creative Director
Lori Martin: Creative Director
Jera Mehrdad: Creative Director
Jackie Barkhurst: Associate Creative Director, Art
Ryan Simpson: Associate Creative Director, Copy
Nicolette Spencer: VP, Head of Content Production
Erin Hungerford, Celestina Lucero, Stephen Estrada: Content Producer
Mike Braue, VP, Group Brand Director
Cassie Reed: Brand Director
Lacie Worrell: Brand Manager
Kim Bates: SVP, Planning and Research
Katherine Garfield: Strategy Director
MJ Chow: Project Manager
Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is partial of a INNOCEAN Worldwide network and now serves as lead group for Hyundai Motor America and Genesis Motor America, as good as partners with KIA Motors America and Hankook Tire.
Hyundai Motor America
Hyundai Motor America is focused on delivering an superb patron knowledge grounded in pattern leadership, engineering value and well-developed value in each car we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel dungeon vehicles is corroborated by Hyundai Assurance—our guarantee to broach assent of mind to a customers. Hyundai vehicles are sole and serviced by some-more than 830 dealerships national and a infancy sole in a U.S. are built during U.S. production facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a auxiliary of Hyundai Motor Company of Korea.
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