Kelley Blue Books kbb.com named Hyundai as the No. 1 upward-climbing brand in share of market interest in May. These results come from the latest Kelley Blue Book Market Intelligence analysis of recent kbb.com Web traffic patterns.
Hyundais share of new-car shopper activity increased 70 percent from May 2009 to May 2010, and now holds 6 percent of the total new-car shopping activity on kbb.com (up from 4.6 percent in January 2010). Hyundais ongoing success is largely attributed to the popularity of the newly redesigned Sonata and Tucson models, which have seen heavy marketing support and consumer interest since the beginning of the year.
Many brands we see on the top five upward climbers and bottom five downward decliners list for May 2010 would have been shocking to many consumers and industry professionals if you would have shown them this data just a few years ago, said James Bell, executive market analyst for Kelley Blue Book and kbb.com. These results prove how great product supported by strong marketing, along with consumer confidence and excitement about the brand can alter shopper behavior in the relatively short course of only a year.
Hyundais increased shopper activity on kbb.com is a direct result of our continued pursuit in achieving industry-leading quality, said Chris Perry, vice president of Marketing, Hyundai Motor America. With impressive new vehicles like the all-new Sonata and Tucson customers are taking notice and adding Hyundai models to their shopping lists.
Kelley Blue Books kbb.com also recently named the 2010 Genesis Coupe 2.0T as one of its 2010 Top 10 Fast-Lane Four-Cylinders and the 2010 Elantra Touring as one of its 2010 Top 10 Coolest New Cars Under $18,000.
For the complete story on Kelley Blue Book Market Watch website traffic data from kbb.com, visit http://mediaroom.kbb.com/hyundai-ford-increase-share-market-interest-kelley-blue-book-toyota-honda-decline.