02/26/2016, FOUNTAIN VALLEY, CA
FOUNTAIN VALLEY, Calif., Feb. 26, 2016 – Thirty years ago, a tiny association from a nation not famous for building cars came to a U.S. and began offered a initial and usually car, a Excel. Today, Hyundai is a fifth largest automaker in a universe with 14 vehicles in a U.S. lineup and is celebrating a 30th year in a U.S., recently leading some-more than 10 million automobile sales. Its Super Bowl 50 commercial won a tip ranking in a USA TODAY Ad Meter, a initial automaker to do so, and it recently launched a new oppulance brand, Genesis, to a U.S. automotive landscape. Not bad for a 30 year old.
“Our prophesy for destiny mobility focuses on choice, with a accumulation of automobile options – from a all-new oppulance code Genesis to a modernized alternative-fuel vehicles like a all-new IONIQ,” pronounced Dave Zuchowski, boss and arch executive officer, Hyundai Motor America. “We are severe automotive paradigms to simulate customers’ sundry lifestyles, though compromising on design, safety, record or pulling enjoyment.”
The Genesis code seeks to emanate a new clarification of luxury, one that will yield a height for destiny mobility centered on people. By expecting tellurian needs during each hold point, Genesis models will consolidate 4 pivotal aspects: human-focused innovation, polished and offset performance, jaunty magnificence in design, and hassle-free patron experience.
Hyundai is also forward of a bend with IONIQ, a initial electric-based indication line to offer a choice of 3 electrified powertrains — electric, plug-in hybrid and hybrid — accessible in a singular physique type. IONIQ breaks hybrid stereotypes by delivering an enchanting expostulate knowledge with class-leading fuel economy and appealing design.
Just as Hyundai is a personality in products, it also is a personality in marketing. Hyundai is an official unite of a National Football League. Hyundai is vehement to bond a passion NFL fans have for football with a fad they have for their vehicles. Not usually is Hyundai concerned in veteran football, though a automaker also has a successful college football selling program, where a code continues to bond with a millions of ardent fans opposite a country. But it doesn’t stop there, as Hyundai is serve committed to a sports sponsorships as a central automotive partner of FIFA and a pretension unite of a PGA TOUR’s longstanding contest during Riviera Country Club in Los Angeles.
“The U.S. is an impossibly critical marketplace for Hyundai and we will continue to deposit in a American marketplace and economy,” pronounced Zuchowski. “Our goal is to constantly urge and make things improved for a owners, and currently we will continue that guarantee by pulling a pouch with well-developed design, peculiarity and value. Hyundai is good positioned for a entrance expansion and expansion of a American automobile market.”
When it initial entered a country, all Hyundai vehicles were imported. Today, some-more than 60 percent of a cars Hyundai sells in a U.S. are done here. Ten years ago, Hyundai stretched a operations to embody building cars in a U.S. when it non-stop a doors of a Hyundai Motor Manufacturing Alabama (HMMA) plant in Montgomery. HMMA builds dual of Hyundai’s all-time best-selling models: Sonata and Elantra. In addition, a Santa Fe Sport will be combined to a prolongation line during HMMA this summer to accommodate a final of a renouned crossover segment.