03/01/2018, Fountain Valley, CA
- Hyundai Total SUV Sales Up 19 Percent; Represents 39 Percent of Total Sales
- Tucson Sales Increase 31 Percent; Best Tucson Feb Sales Ever
- Santa Fe Up 8 Percent; Sets All-Time Feb Record
- Kona Makes a U.S. Retail Debut
FOUNTAIN VALLEY, Calif., Mar 1, 2018 – Hyundai Motor America reported Feb sales of Hyundai- and Genesis-branded vehicles of 46,095 units, a 13 percent diminution in comparison with a company’s all-time best Feb in 2017. Strengthened by a attainment of a first-ever Kona, Hyundai’s total SUV family (up 19 percent) set a Feb monthly sales record, with Tucson (up 31 percent) and Santa Fe (up 8 percent) also environment their best-ever Feb marks. Tucson also finished an whole calendar year substantiating new monthly records.
Sales by Brand
Hyundai Brand Highlights
“Through a initial dual months of 2018 a SUVs continue to broach and a car-to-SUV brew creeps closer to a attention with 39 percent of a sales entrance from SUVs,” pronounced John Angevine, director, National Sales, Hyundai Motor America. “Despite an altogether diminution to start a year, we sojourn rarely confident that we can take incomparable advantage of a SUV disturb as Kona enters dealerships in incomparable numbers.”
The products and corporate initiatives introduced during a start of a year denote Hyundai’s record care opposite a far-reaching operation of products and joining to improving patron experiences. In early Feb during a Chicago Auto Show, Hyundai announced a inhabitant accessibility of Shopper Assurance, creation it easier and faster for business to buy a new Hyundai, denounced a redesigned 2018 Sonata Hybrid and Plug-in Hybrid and grown a new partnership with Bryan Herta Autosport to contest in a 2018 Pirelli World Challenge Touring Car Racing (TCR) class. Hyundai vehicles also perceived prestigious third-party approval as Elantra warranted an IIHS Top Safety Pick+, Tucson was named a many constant Small SUV by J.D. Power, and Sonata was awarded Kelley Blue Book’s 5-Year Cost to Own endowment for a mid-size class. On a ubiquitous stage, visitors to PyeongChang had a event to knowledge Hyundai’s world-first, next-generation self-driven fuel dungeon electric vehicle, NEXO.
The month began with Hyundai’s romantic Super Bowl commercial that featured a non-profit organization, Hyundai Hope On Wheels. Hyundai owners were astounded with an in-person appreciate we from pediatric cancer survivors for a wish they supposing by donations to pediatric cancer investigate with a squeeze of each Hyundai car over a final 20 years. The mark finished inside a tip 10 of a USA TODAY Ad Meter and has perceived some-more than 21 million views on YouTube.
Hyundai Model Sales
Genesis Brand Highlights
Genesis Motor America reported sales of 1,363 in February, a 14 percent diminution compared with a year earlier.
“Our Feb sales opening aligned with stream marketplace expectations,” pronounced Erwin Raphael, ubiquitous manager, Genesis Motor America. “Concurrently, dual additional accolades – AutoTrader.com’s 10 Best Car Interiors for a G80 as good as top-ranked code in Consumer Report’s annual news label – reaffirm a laser-focused proceed to patron satisfaction.”
Genesis Model Sales