- Hyundai Motor is named a world’s 35th many profitable code for a second year in a row
- Global code value reaches US$13.2bn, adult 5.1% year-on-year
- Hyundai Motor ranks sixth in tellurian automotive rankings, with augmenting product competitiveness and a tangible plans for destiny mobility
September 25, 2017– Hyundai Motor has confirmed a position in a tip 40 tellurian brands for a third year in a row, according to a latest rankings published by tellurian code specialists Interbrand. Hyundai Motor defended a place as a world’s 35th most profitable code notwithstanding severe conditions in many tellurian markets, with a code value flourishing to US$13.2billion – a 5.1% boost on a prior year.
“Hyundai Motor aims to be a lifestyle code rather than simply an automotive brand, so we are building on a ‘Modern Premium’ code instruction and relocating into new automotive spaces that concede people to knowledge a code value during any hold point,” Wonhong Cho, Chief Marketing Officer during Hyundai Motor Company said. “Our code truth and plans for destiny mobility has resulted in a arise of a code value and, in further to quality, record and price, a creativity and creation will lead us to grasp tolerable code expansion in a future.”
Hyundai Motor sole 4.86 million units globally and maintains sixth position in a tellurian automotive rankings, above Audi, Nissan, Volkswagen, and Porsche. This follows a duration of exponential expansion for South Korea’s heading automotive manufacturer that has seen a four-fold boost in code value given 2005, augmenting from US $3.5 billion to a stream record value.
“A key component of Hyundai Motor’s tolerable expansion in code value was a ongoing joining to a growth of a prophesy for ‘Future Mobility’, in annoy of tough marketplace conditions,” Mike Rocha, Global Director of Brand Valuation for Interbrandsaid.“Hyundai Motor is operative impossibly tough to comprehend a prophesy for Future Mobility by building affordable unconstrained pushing record and connectivity for everyone, underneath a code direction ‘Modern Premium’.”
Increased product competitiveness
In further to progressing a repute for a top peculiarity in vital markets, Hyundai Motor also strengthened a tellurian product portfolio rising a new Kona compress SUV. Marketed underneath a aphorism ‘The new Species’, a new indication perceived some-more than 10,000 pre-orders in a initial month after rising in a domestic market, highlighting a intensity for success in this fast-growing segment.
Hyundai Motor also launched i30N, a initial indication of a high-performance N lineup. The new automobile draws on Hyundai Motor’s impasse in motorsport, in further to demonstrating a enterprise to put stirring motorist practice during a heart of new automobile development.
A tangible plans for destiny mobility
This has also been a poignant year for surveying a destiny instruction of Hyundai Motor. The code set out a plans to pierce into new automotive spaces, which incorporates a launch of 15 eco-friendly vehicles by 2020, including a IONIQ Electric and upcoming fuel cell electric vehicle. The code is also advancing a investigate into affordable unconstrained pushing and connectivity technologies, by a future-focused Project IONIQ and open-innovation collaborations with outmost parties.
Delivering code practice globally
Hyundai Motor continues to grow a code temperament by singular patron practice around a world, including a long-term sponsorship of vital art installations during a Tate Modern (London), and a Los Angeles County Museum of Art (LACMA). Hyundai Motor also non-stop a largest Hyundai Motorstudio in Goyang, South Korea, delivering an interactive code knowledge that allows approach communicataton with business about innovative themes and destiny technologies.
Hyundai Motor has also conveyed a Modern Premium code truth by a array of high-profile tellurian code selling campaigns. ‘A Better Super Bowl’ debate was filmed during a NFL deteriorate culmination and authorised troops use members to watch a diversion with their dear family regulating satellite record and 360-degree immersive pods. It captivated some-more than 41 million views and perceived unusual reviews for a creativity and storytelling.
Also delivering a Hyundai Motor code to tellurian audiences was ‘Shackleton’s Return’, a debate following a grandson of mythological frigid path-finder Sir Ernest Shackleton, as he explored Antarctica with a customary 2.2-litre diesel Santa Fe. Within dual months of launching, a debate exceeded 140 million views on YouTube, a top series of views for an automotive campaign.
Hyundai Motor rankings over past decade (Interbrand)
2017 Automotive Top 10 (Interbrand)
Interbrand’s rankings are distributed regulating companies’ financial change sheets total with selling activities, while also reflecting any brand’s intensity profit.
Interbrand Best Global Brands
The annual Interbrand Best Global Brands news identifies a 100 many profitable tellurian brands, examining a ways in that a strength of a code advantages organizations – from delivering on patron expectations to pushing larger mercantile value. Interbrand’s methodology was a initial ISO-certified code gratefulness method. The ranking is formed on a multiple of attributes, any contributing to a brand’s accumulative value: financial opening of branded products and services, a purpose a code plays in conversion patron choice, and a strength of a code in autocratic a reward cost or securing gain for a company.