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Hyundai Motor Extends World Archery Title Sponsorship for Three More Years

01/31/2019, SEOUL/LAUSANNE, Korea

  • Hyundai Motor, World Archery’s disdainful automotive partner given 2016, to continue pretension sponsorship by 2021
  • Company retains pretension sponsorship rights to Hyundai Archery World Cup (2019-2021) and Hyundai Archery World Championships (2019, 2021)
  • First theatre of 2019 Hyundai Archery World Cup to take place in May 6 to 12 in Shanghai, China

SEOUL/LAUSANNE, Jan. 31, 2019 ― Hyundai Motor Company and World Archery have extended their partnership for an additional 3 years, following a finish of a dual parties’ initial agreement that began in 2016. The new understanding comes into outcome immediately and runs until a finish of 2021. 

The renewed agreement will see Hyundai Motor keep pretension sponsorship rights to mixed prestigious competitions: Hyundai Archery World Cup in 2019, 2020 and 2021, as good as a biennial Hyundai World Archery Championships in 2019 and 2021. 

Under a sector-exclusive agreement, a South Korea-based automotive manufacturer is approaching to accept endless branding during general archery events and bearing in associated broadcasts. The association also seeks to precedence a disdainful attribute with archery’s general ruling body, to some-more actively promulgate with tellurian archery fans by several channels and communities. 

“Hyundai is a long-standing and valued partner of World Archery and we are grateful that a association has committed to a partnership past a Tokyo 2020 Olympic Games,” World Archery President Prof Dr. Ugur Erdener said. “Hyundai’s support has enabled a expansion of a world-class events, and a investment translates into quantifiable expansion in archery’s foster strech and general engagement. It’s a attribute that continues to advantage both parties and one we’re unapproachable to prolong.” 

“I am really gay that Hyundai is means to continue sponsoring prestigious tournaments of one of a many on-going and sparkling sports today,” pronounced Wonhong Cho, Executive Vice President of Hyundai Motor’s Customer Experience Division. “The prolongation of a partnership with World Archery reaffirms a joining to contributing to serve growth and popularization of a sport.”

Hyundai Motor and a affiliates have prolonged been supporters of a foe of archery, both in Korea and abroad. The Hyundai MOBIS women’s archery group and Hyundai Steel men’s group are both world-class teams, a latter carrying constructed Olympic champions Ku Bonchan (2016 Rio de Janeiro) and Oh Jin Hyek (2012 London). Hyundai Motor also has been ancillary a Korea Archery Association given 1985, aiding athletes by sports scholarship and providing cutting-edge equipment. 

The initial theatre of a 2019 Hyundai Archery World Cup will take place from May 6 to 12 in Shanghai, China.

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About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to apropos a lifetime partner in automobiles and over with a operation of world-class vehicles and mobility services offering accessible in some-more than 200 countries. Employing some-more than 110,000 employees worldwide, Hyundai sole some-more than 4.5 million vehicles globally. Hyundai Motor continues to raise a product choice with vehicles that are assisting to build solutions for a some-more tolerable future, such as NEXO – a world’s initial dedicated hydrogen-powered SUV.

More information about Hyundai Motor and a products can be found at: or

About Hyundai Archery World Cup

The Hyundai Archery World Cup was founded in 2006 as a premier annual general archery circuit. Consisting of adult to 4 stages and an invitational final, it frequently showcases a world’s best archers in iconic locations. Previous Hyundai Archery World Cup Final tournaments have been hold underneath a Eiffel Tower in Paris, in Mexico City’s executive Zocalo and opposite Copenhagen’s Nyhavn Canal.

About Hyundai Archery World Championships

The Hyundai Archery World Championships is a world’s many prestigious archery competition. First hold in 1931, a championships are now hold in any peculiar year in vital cities around a world. The championships in a year preceding any Olympics acts as a categorical qualifier for those Games.

About World Archery Federation

World Archery is a general association for a critical Olympic and Paralympic foe of archery. It was founded in 1931 to umpire and foster a foe and is headquartered in a Olympic Capital of Lausanne, Switzerland.