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Hyundai Motor Group and WayRay Unveil Next-Generation Visual Technology during CES 2019

01/08/2019, Las Vegas, NV

  • The Next-generation Visual Technology provides drivers with maritime and ADAS facilities to raise their in-car experiences
  • HMG aims to secure care in a holographic AR arrangement attention that is awaiting normal annual expansion of 30%
  • The vital partnership is assisting HMG to lead a approach in several tech-enhanced automotive developments and grasp a prophesy for destiny mobility

Las Vegas, Jan. 08, 2019
— Hyundai Motor Group, in partnership with Swiss deep-tech startup association WayRay AG, has denounced a world’s initial Holographic Augmented Reality (AR) Navigation System versed in a Genesis G80 during CES 2019. The record will be on arrangement during a WayRay counter 3110, Las Vegas Convention Center’s North Hall, via CES 2019. 

Hyundai CRADLE, a heart for Hyundai’s open creation business, motionless to strategically deposit in WayRay final Sep in approval of a care in holographic AR record and a destiny expansion potential. Prior to this initial investment, Hyundai Motor Group had been conducting a possess rough investigate on requesting holographic record to vehicles in early 2017 and after stretched a joining to producing peculiarity tools with WayRay. The dual parties have continued to rise holographic AR navigation record in mass-produced vehicles, with long-term highway tests in South Korea to minimize complement errors. 

“This demo vehicle is a initial step of a explanation of concent (PoC), though is an critical step towards record driven innovation,” pronounced Yunseong Hwang, Director of Open Innovation Business Group from Hyundai Motor Group. “Future mobility windshields will be some-more than usually a square of glass. AR holographic powered potion will offer as a height to yield new services and open adult new in-vehicle experiences.”

The biggest advantage of a holographic AR navigation complement built into a car is that a stereoscopic picture is displayed on a tangible highway and reasonably practiced in suitability with a specific observation angle of a driver, thereby delivering accurate pushing guidance. The motorist can suffer clear and accurate holographic images though wearing a headset. The instruction of mutation is kept accurate by a car speed in real-time, and raised maritime alerts throughthe windshield onto a highway allows drivers to navigate safely while looking brazen undistracted. 

Additionally, while required head-up arrangement (HUD) units plan a reflected picture indirectly by an LCD shade mounted on a dashboard, a holographic AR arrangement projects an picture by a windshield. 

WayRay’s arrangement shows not usually maritime facilities — such as line guidance, end points, and stream speed — in protracted reality, though also incorporates ADAS facilities like line depart warnings and brazen collision warnings. The practical picture of 1,310mm x 3,152mm is projected during a stretch of 15m from a driver’s eyes; Hyundai Motor Group has refurbished a HUD to fit WayRay’s complement and offer a optimized resolution to drivers. 

The dual parties will continue to work closely together to enhance holographic AR record to arrangement people, objects, buses, bicycle lanes, and crosswalks, and additionally, serve rise modernized ADAS functions such as a back side warning complement and a Highway Driving Assist (HDA) system.  

In addition, they design a union of V2X (Vehicle to Everything) record and connectivity facilities will concede information such as trade signals, surrounding car information, as good as highway or continue conditions, to be supposing in genuine time. 

“As a automotive marketplace is undergoing a surpassing AR technology-driven transformation, vital automakers are fast adopting AR solutions to find another rival edge,” pronounced Vitaly Ponomarev, CEO of WayRay. “I trust a clever partnership with Hyundai will assistance us scale adult a deep-tech creation to build customer-centric solutions during a suggestive scale and make pushing some-more gentle and protected for everyone.” 

Hyundai Motor and Kia Motors are concentrating their investigate and growth resources on appropriation AR navigation and other associated technologies to urge on and accelerate a subsequent era of displays and connected vehicles. Not usually will this disruptive record assistance Hyundai Motor Group grasp a prophesy of a some-more integrated and seamless consistent of automotive technologies, though also support in building other closely associated areas of seductiveness such as wearable robots, smart-buildings, smart-cities and a engorgement of other sparkling possibilities.

Besides this holographic AR navigation demonstrated during CES 2019, Hyundai Motor will vaunt a cocoon-shaped cockpit that allows visitors during CES 2019 to get a ambience for leisure in mobility, while Kia Motors will showcase innovations that concede visitors to knowledge such technologies as a new Real-time Emotion Adaptive Driving (R.E.A.D.) System. 


Founded in 2012, WayRay is a holographic AR record association headquartered in Zurich. In gripping a full RD routine underneath control — from product judgment to antecedent contrast — WayRay has morphed from a startup into a full-cycle manufacturer of holographic visual systems, hardware, and software. With about 250 professionals employed globally, WayRay has offices in Switzerland, USA, China, and Russia. 

Hyundai Motor Group is a tellurian house that has combined a value sequence formed on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, a group’s vehicle brands embody Hyundai Motor Co. and Kia Motors Corp. Armed with artistic thinking, mild communication and a will to take on all challenges, we are operative to emanate a improved destiny for all.

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