FOUNTAIN VALLEY, Calif., Mar 22, 2016 – Hyundai has been named Consumer Brand of a Year by Cynopsis Media, a TV industry’s heading source of information. Mike O’Brien, clamp boss of corporate and product planning, will accept a GEM Award on interest of Hyundai during a fourth annual Cynopsis Sports Media Awards, being hosted during a New York Athletic Club on Apr 21. The Cynopsis Sports Media Awards commend a many superb work in a sports attention from a past year with categories that camber television, digital, selling and more.
“In a constantly elaborating media world, generally in a sports industry, each year presents new hurdles to rivet consumers,” pronounced Chris Pursell, Director of Sports Content for Cynopsis Sports. “Hyundai’s 2015 sports selling programs are a resplendent instance of how to daub into a passion of fans everywhere to expostulate code recognition and consumer engagement.”
“In such a rival landscape, we are respected to accept this endowment that signifies Hyundai’s ability to mount out not usually among other automobile manufacturers, though also active lifestyle and sporting brands,” pronounced Mike O’Brien, clamp president, corporate and product planning, Hyundai Motor America. “Our selling and promotion programs work in tandem to generating a loyal tie with fans, and we demeanour brazen to furthering this connectors with fans opposite a nation in a year ahead.”
In 2016, Hyundai inked a agreement with a NFL, creation it a organizations central automotive sponsor, and launched a season-long debate joining a passion of NFL fans with a brand. The fully-integrated module enclosed sponsorship of a NFL Kick-Off Celebration and dual new NFL-themed ads that ran during a unchanging season. Hyundai resolved a year with an impossibly successful Super Bowl 50 module with enchanting onsite activations during a NFL Experience, Super Bowl City and a GameDay Fan Plaza that resulted in some-more than a million interactions with a brand. On Super Bowl Sunday, Hyundai became a initial automobile association to win a desired USA Today Ad Meter while another one of a Super Bowl ads was a many watched on YouTube.
In further to Hyundai’s Super Bowl 50 campaign, a association executed a fifth uninterrupted #ThisisLoyalty college football campaign, finished a sixth year as pretension unite of a Hyundai Tournament of Champions, and inked a new agreement as a pretension unite of a PHA TOUR’s contest in Los Angeles during Riviera starting in 2017.