FOUNTAIN VALLEY, Calif., Jun 4, 2014 – As a universe suits adult for a largest sporting eventuality this year, Hyundai kicks off a 2014 FIFA World Cup with a finish 360˚ integrated selling height that celebrates fan passion. Two all-new in-game 30-second spots featuring a redesigned 2015 Sonata will join digital, social, CRM, and sell executions enchanting and moving audiences. The spots will atmosphere on ESPN and Univision as partial of Hyundai’s disdainful whistle-to-whistle automotive promotion sponsorship of a World Cup array broadcasts on a networks. 2014 outlines Hyundai’s fourth uninterrupted year given 2002 as a central car unite of a World Cup.
This year’s artistic thesis celebrating fan passion is a curtsy to what being a constant fan unequivocally means. Hyundai’s ranking as No. 1 in patron faithfulness for a fifth uninterrupted year, according to investigate consultancy, Brand Keys, served as a artistic inspiration. The all-new spots prominence a romantic adore of a diversion and aim to enthuse fans with dual elementary difference – “#BecauseFutbol.” Creative was grown by Hyundai’s group of record, INNOCEAN USA.
“Boom,” a 30-second spot, celebrates fan passion as a absolute force shedding light on a world-wide materialisation of baby booms. The ad illustrates how a singular win can literally emanate a era – “#BecauseFutbol.”
“Avoidance,” a 30-second spot, follows a male on his romantic tour home to watch a diversion he’s recorded. He goes to good lengths to equivocate spoilers via a day, usually to be foiled by an astonishing source. Viewers sympathize with a male – “#BecauseFutbol.”
“Soccer fans are some-more than only supporters of a diversion – they are die hard, constant fanatics for their teams and countries,” pronounced Steve Shannon, clamp president, Marketing, Hyundai Motor America. “As a attention personality in patron loyalty, Hyundai knows a thing or dual about passion. This year’s World Cup debate shows what being a ‘true’ fan unequivocally means; and how for 30 days people come together, lives change, emotions arise and astonishing moments happen.”
The all-new 2015 Sonata offers a some-more polished demeanour by a new Fluidic Sculpture 2.0 pattern language, stiffer physique structure, improved float quality, reduced noise, quivering and rudeness and modernized reserve and preference features. Sonata truly democratizes a reward pattern and available record of a Genesis sedan for a mid-size sedan class.
“Hyundai chose to concentration on a fans, and a passion Hyundai shares with them for a competition of Futból,” pronounced Greg Braun, executive artistic director, INNOCEAN USA. “The statement, ‘Because Futból’ was a ideal summation of a phenomenons that passion creates.”
“#BecauseFutbol” extends over a large shade as Hyundai invites fans to share their passion for a diversion and bond with other fans around a creation digitally during BecauseFutbol.com. Built on a Tumblr platform, BecauseFutbol.com connects, inspires and engages fans with singular calm and collection grown by dozens of heading Tumblr artists and calm creators. Elevating a artistic countenance and fan passion common on BecauseFutbol.com, for a initial time ever, customized calm combined by a Tumblr artists will be featured on a Times Square Billboard in New York during a days heading adult to a World Cup.