FOUNTAIN VALLEY, Calif., Oct. 29, 2015 – Hyundai’s continued faithfulness to surpassing customers’ expectations warranted them a No. 1 mark in a automotive difficulty in a 2015 Brand Keys Loyalty Leaders List. Brand Keys, a New York-based patron faithfulness and rendezvous consultancy, publishes this annually-syndicated investigate that examines customers’ relations with 753 opposite brands in 68 categories. 2015 outlines a sixth year in a quarrel that Hyundai took a tip mark in a automotive category.
“Receiving a No.1 mark for a sixth year in a quarrel is covenant to Hyundai’s relentless faithfulness to a customers,” pronounced Robert Passikoff, president, Brand Keys. “The company’s ability to delineate change from patron feedback shows how good it is listening to consumers, putting Hyundai during a tip of a list in a automotive category.”
For a Brand Keys 2015 survey, 40,128 respondents self-selected a categories in that they are consumers and a brands for that they are customers. Assessments fused receptive and romantic aspects of a categories to code a behavioral drivers of code faithfulness and patron engagement, that in spin gauged how good any code met or exceeded consumers’ expectations in their particular categories.
“Hyundai’s vehicles are engineered to surpass patron expectations via a whole lineup,” pronounced Dean Evans, clamp president, Marketing, Hyundai Motor America. “Earning a tip mark in a automotive difficulty for a sixth year in a quarrel showcases a joining to estimate patron feedback to expostulate destiny innovation.”
For a finish 2015 Customer Loyalty Leaders List, revisit http://brandkeys.com.