FOUNTAIN VALLEY, Calif., May 5, 2014 – Hyundai’s continued faithfulness to a business warranted them a No. 1 (tied) mark in a automotive difficulty in a Brand Keys 2014 Customer Loyalty Engagement Index©. Brand Keys, a New York-based brand, patron faithfulness and rendezvous consultancy, publishes this annually-syndicated investigate that examines customers’ relations with 555 opposite brands in 64 categories. 2014 outlines a fourth year in a quarrel in that Hyundai took a tip mark in a automotive category.
“Hyundai continues to tip a automotive difficulty due to their bargain of how to surpass patron expectations with indication after model,” pronounced Robert Passikoff, president, Brand Keys. “Hyundai delivers consistently high levels of romantic rendezvous for their code and for their business by leveraging class-leading technologies, all while providing genuine code value.”
For a Brand Keys 2014 survey, 32,000 consumers self-selected a categories in that they are consumers and a brands for that they are customers. Assessments fused receptive and romantic aspects of a categories to code a behavioral drivers of code faithfulness and patron rendezvous and gauges how good any code met or exceeded consumers’ expectations in their particular categories.
“Every new car in Hyundai’s lineup is designed and engineered to go above and over what a business design from their vehicles,” pronounced Steve Shannon, clamp president, Marketing, Hyundai Motor America. “It is really rewarding to see that a invariable joining to providing a business with a peculiarity products they merit formula in long-term patron loyalty.”
Automotive brands rounding out a tip of a list in a 2014 index are: Ford (tied for No.1), Lexus/Jeep/Mercedes (tied for No.2), Subaru/BMW (tied for No.3), Toyota (No.4) and GM (No.5). For a finish 2014 Customer Loyalty Engagement Index, revisit http://brandkeys.com.