Hyundai Canada

Hyundai’s Dean Evans Named 2018 Automotive News All-Star

11/26/2018, Fountain Valley, CA

FOUNTAIN VALLEY, Calif., Nov. 26, 2018 – Dean Evans, arch selling officer of Hyundai Motor America, was named an Automotive News All-Star for 2018 in a selling category. This prestigious endowment is an annual preference of superb people who have done a disproportion in a rarely rival automotive industry. Evans also recently ranked No. 8 on Forbes’ Most Influential CMO list, that creates him a highest-ranking CMO from a tellurian automaker in a 2018 report.

“We are really unapproachable that Dean has been named an Automotive News All-Star as it is a good respect for him and a whole Hyundai selling team,” pronounced William Lee, boss and CEO, Hyundai Motor North America. “Dean exemplifies a innovative and multidimensional ability set indispensable to face today’s elaborating business model. He has challenged his group to go over normal promotion strategy with a growth of innovative patron knowledge programs like Shopper Assurance, along with successfully revelation a flourishing Hyundai code story and rising Hyundai’s new SUV family.”

Evans oversees a gifted selling group during Hyundai and a company’s promotion agency, INNOCEAN. He has desirous his group to update Hyundai’s go-to marketplace strategies and together they have combined innovative, endowment winning campaigns that have built some-more romantic connectors with consumers.

This year, Evans and his group oversaw a inhabitant launch of Hyundai Shopper Assurance, a module that builds on Hyundai’s bequest of innovative patron programs by modernizing car-buying with a some-more transparent, quick, and worry-free experience. Shopper Assurance now has some-more than 600 Hyundai dealers enrolled and 74 percent of Shopper Assurance users “absolutely loved” a routine of shopping their new Hyundai.

After many years of producing endowment winning Super Bowl ads, a association featured Hyundai Hope On Wheels, a non-profit classification that commits to anticipating a heal for childhood cancer, in a blurb progressing this year. The romantic spot, “Hope Detector,” astounded Hyundai owners by display them a impact they’ve had in a quarrel opposite pediatric cancer. The ad was a No. 2 ranked automotive code blurb on USA Today’s Ad Meter and placed in a Top 10 Breakthrough Super Bowl Ads by Ace Metrix. In a year prior, Hyundai’s “Operation Better” was also deemed a many effective ad in romantic and unsentimental metrics by Adweek (based on Unruly’s EQ Score) and many courtesy removing by TVision Insights.

Under his leadership, Hyundai also recently collaborated with Amazon to emanate a new digital salon on that offers automobile buyers a ability to review pricing and reviews, book exam drives, check play inventories and entrance a full apartment of Shopper Assurance conveniences directly by Amazon Vehicles.

Hyundai Motor America
Hyundai Motor America is focused on delivering an superb patron knowledge grounded in pattern leadership, engineering value and well-developed value in each car we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel dungeon vehicles is corroborated by Hyundai Assurance—our guarantee to broach assent of mind to a customers. Hyundai vehicles are sole and serviced by some-more than 830 dealerships national and a infancy sole in a U.S. are built during U.S. production facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a auxiliary of Hyundai Motor Company of Korea.

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