02/08/2016, Fountain Valley, CA
Hyundai Dominates with Three of a Top Six Ads
First Automaker to Take a USA TODAY Ad Meter Crown
FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became a initial automotive association to win USA TODAY’s desired Ad Meter when a mark “First Date” kick out 63 other Super Bowl 50 commercials. Hyundai’s considerable opening also enclosed a fifth and sixth place finish for “Ryanville” and “The Chase” respectively, definition Hyundai finished with 3 of a tip 6 tip rated ads. Creative was grown by Hyundai’s group of record, INNOCEAN Worldwide.
“On a biggest promotion day of a year, we wanted to perform Super Bowl fans with artistic storytelling and relevant, renouned celebrities, while showcasing a innovative record facilities of a vehicles. Our regulation clearly resonated with a thousands of Ad Meter voters,” pronounced Dean Evans, arch selling officer, Hyundai Motor America. “Kevin Hart’s comedic chops joined with a tellurian law people could bond with was a standout mixed that put us over a top. It’s an implausible end to a initial year as an central NFL unite that we won a Ad Meter for Super Bowl 50.”
“First Date,” a 60-second mark featuring Kevin Hart, highlights one of a implausible record facilities of Hyundai’s reward Genesis sedan. With a assistance of his Hyundai Blue Link Car Finder feature, Kevin does what each father in America envies to safeguard his daughter gets home safely. The mark was destined by a mythological actor, director, author and writer Peter Berg of Pony Show Entertainment. Since going live on Hyundai’s YouTube page on Feb 3, a ad has been noticed some-more than 12 million times.
“Ryanville” a 30-second mark featuring Ryan Reynolds, took fifth place on this year’s Ad Meter. The ad takes a jaunty demeanour during a elementary fact that all humans are disposed to distractions. Highlighting a modernized reserve facilities on a all-new Elantra, a ad tests a ability of dual women to keep their eyes on a highway while pushing by a many distracting area ever—one featuring mixed incarnations of Ryan Reynolds. This mark was also destined by Peter Berg. The ad has warranted some-more than 9.6 million views on YouTube given rising Feb 1.
“Ryan Reynolds valid to be a ultimate daze in a commercial. And a blurb was one of a biggest distractions on a Super Bowl,” pronounced Eric Springer, Chief Creative Officer, INNOCEAN.
“The Chase,” a 30-second spot, placed sixth on this year’s Ad Meter. It highlights a preference of Hyundai’s voice-activated Blue Link Remote Start underline on a all-new Elantra. It shows that this underline can truly be a lifesaver, saving dual hikers from inspired bears. “The Chase” was destined by Aaron Stoller of Biscuit Filmworks. “The Chase” has garnered some-more than 18.6 million views on YouTube given a entrance Feb 1, creation it one of a most-watched Super Bowl ads on YouTube.
Now in a 28th year, USA TODAY combined a Ad Meter to sign consumers’ opinions surrounding Super Bowl ads. As a U.S.’s most-watched sporting event, there is no improved sign of fan engagement, and it is a attention customary for Super Bowl advertisers.