Hyundai’s 2016 NFL Campaign Opens with NFL Kickoff Concert and Two New Advertising Spots
FOUNTAIN VALLEY, Calif., Sept. 8, 2016 – This deteriorate Hyundai promises to make a fan knowledge improved for football fans opposite a country. As an central unite of a National Football League (NFL), Hyundai will start this commencement during a 2016 NFL Kickoff in Denver with sparkling events for fans and a new artistic campaign.
“At Hyundai, only like a players and teams of a NFL, we are in a consistent office of improved – from a vehicles, all a approach by a selling and tenure experience,” pronounced Dean Evans, CMO, Hyundai Motor America. “We are vehement to start a second year as an NFL unite with a 2016 NFL Kickoff Presented by Hyundai, providing fans disdainful entrance to NFL Legends and exciting, top-notch party to applaud a start of a season. Our artistic and amicable media campaigns will assistance move fans closer to a diversion they love.”
2016 NFL Kickoff Presented by Hyundai
Hyundai will be a presenting unite of a 2016 NFL Kickoff Concert in Denver. Hyundai will horde internal NFL Legends for designation sessions, yield fans a fun immature shade print opportunity, offer giveaways including blue and orange sunglass and have interactive car displays during Kickoff Village, a outside fan festival in Denver’s Civic Center Park.
On Thursday, Sep 8, multi-platinum artists Dierks Bentley and OneRepublic will perform live in Civic Center Park during a 2016 NFL Kickoff Presented by Hyundai Concert. The unison is giveaway and open to a public. Concert gates open during 3:00 p.m. MT, with performances commencement around 4:30 p.m. MT. Performances by Bentley and OneRepublic will be featured in simulcast coverage of a pregame uncover from 5:30-6:30 p.m. MT on NBC and NFL Network for all NFL fans to applaud a start of a new season. Hyundai’s on-site Kickoff activation is managed by Advantage International.
Hyundai’s New NFL Creative
Building on Hyundai’s artistic from a 2015 season, a new debate centers on how a code celebrates fan passion for and faithfulness to their NFL teams. Hyundai’s “Fishing Trip” 30-second spot, that will run during a deteriorate opener, shows how a new Elantra and a Proximity Key Entry with Push Button Start is a ideal car for fans to suffer diversion day simply and hassle-free. The mark facilities a doctrinaire Miami Dolphins fan whose Sunday improves since of a vehicle’s innovative technology, organically demonstrating a tie between a code and constant NFL fans.
“Choices,” another 30-second mark slated for kickoff weekend, also spotlights fan passion and loyalty. A Pittsburgh Steelers fan seamlessly cares for his tot and never misses a notation of a Steelers diversion since of a Hyundai Santa Fe’s 8-inch Touch Screen with SiriusXM Recording Feature. Both ads will run in NFL promote and online properties, and network diversion coverage via a season, as good as on Hyundai’s YouTube channel. These ads are only a initial in a array of football-themed artistic in a season-long jubilee of a competition and a fans. Hyundai’s new NFL artistic was grown by INNOCEAN USA.