FOUNTAIN VALLEY, Calif., Nov. 12, 2015 – In a initial year as an official NFL sponsor, Hyundai is returning to a Super Bowl selling diversion in a large way. During a Super Bowl 50 promote on Feb. 7, 2016, Hyundai will run dual in-game 30-second spots before halftime, with a new artistic appearing during a initial and second entertain of a game. Hyundai also cumulative a desired pre-kick container and will run a new 60-second ad as viewers are primed for a start of The Big Game. And that’s not all, as a pre-game uncover will also underline another all-new 60-second Hyundai spot.
“It’s wise that a many vital Super Bowl selling module ever during Hyundai is function during Super Bowl 50 and what is expected to be a most-watched TV eventuality of all time,” pronounced Dean Evans, arch selling officer, Hyundai Motor America. “Our whole selling team, both internally and during a agency, is tough during work building a integrated debate that includes 4 new ads and bringing courtesy to some of a energetic vehicles and technologies that make adult Hyundai’s lineup in a fun and enchanting way.”
Hyundai is a longtime Super Bowl advertiser and, after sitting out final year, is behind in a diversion for a eighth time in a final 9 years. The new ads are usually one partial of Hyundai’s integrated Super Bowl selling program, that will also embody a clever digital media presence, experiential activations in a San Francisco Bay Area and some-more than 400 Hyundai vehicles portion as promotional cars via Super Bowl week.
In Hyundai’s final Super Bowl promotion coming in 2014, “Dad’s Sixth Sense,” featuring a all-new 2015 Genesis, placed sixth on USA Today’s all-important Ad Meter, while Ace Metrix, a attention customary in radio and video promotion analytics, awarded a mark a No. 2 ranking, job it “one of a usually ads of a diversion to be both effective and humorous.”
Earlier this year, Hyundai inked a understanding with a NFL, apart from a Super Bowl package, to turn a League’s central car, SUV and oppulance vehicle. The debate this initial year has revolved around celebrating fan passion, including sponsorship of a NFL’s Kickoff celebration and a recover of dual fan-inspired ads that run each Sunday: “D-Gate” and “Field Goal.”
Hyundai’s promotion group of record, INNOCEAN Worldwide, is building a 4 new Super Bowl TV spots.