FOUNTAIN VALLEY, Calif., April 11, 2014 – Hyundai’s “Dad’s Sixth Sense” ad struck a heartfelt chord with audiences after debuting during this year’s Super Bowl. Today, the spot is earning recognition from Ace Metrix, a leading provider in television and video analytics, as the second most effective advertisement in the year’s first quarter. “Dad’s Sixth Sense” earned 706 points on the Ace Metrix scale, making it the third highest scoring ad of all time.
“In addition to being the second most effective ad during the first quarter, Hyundai’s ‘Dad’s Sixth Sense’ finished as the top scoring automotive ad of the Super Bowl,” said Toula Thomas, SVP GM – Automotive at Ace Metrix. “Captivated consumers received an entertaining product demonstration during this artfully crafted story of parental protection.”
“Dad’s Sixth Sense” dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. The commercial features the song, “Count On Me,” from Bruno Mars and highlights the innovation behind the Genesis’ world-class suite of Sensory Surround Safety features.
“As a leading automotive advertiser, the Super Bowl is Hyundai’s biggest moment to shine,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “In ‘Dad’s Sixth Sense,’ we wanted to show how the safety features of the Genesis are like the safety a dad provides to his children, coming to the rescue when it counts. We’re proud to see how strongly our viewers connected with the ad’s message.”
Ace Metrix determines their top 10 list by measuring ad creative effectiveness based on viewers’ reactions to national TV ads. The ads are scored on the following qualities: persuasion, relevance, information, attention, change, desire and watchability. Hyundai’s “Dad’s Sixth Sense” beat out mega brands such as Budweiser, Google, TGI Friday’s, Ore-Ida, and Procter Gamble, respectively.