Introducing BMW’s new brand design for online and offline communication.

München. After more than 20 years, the BMW brand has
a new corporate identity for online and offline communication
purposes. The BMW, BMW i and BMW M communication logos have been
completely reworked, with a new logotype and new design principles.
The BMW brand now delivers on the expectations and visual style of
today and is better-suited to the digital age.

The new design is an expression of the revised brand identity, which
places the customer at the centre of all activities. Pared-down and
two-dimensional, it conveys openness and clarity. The additional
transparent version of the logo is a more open invitation than ever
for customers to join the world of BMW. The change reflects BMW’s
transition from centring purely on the automotive world to being about
technology and connections.

The latest look of the BMW brand is geared towards the challenges and
opportunities of digitalisation. The redesigned logotype expresses
openness and strength of character to ensure a contemporary,
future-proof presence both on- and offline.

 “BMW is becoming a relationship brand. The new communication logo
stands for openness and clarity.” says Jens Thiemer, Senior Vice
President for Customer and Brand BMW. “We want to use this new
transparent version to invite our customers, more than ever, to become
part of the world of BMW. In addition, our new brand design is geared
to the challenges and opportunities of digitalization for brands. With
visual restraint and graphic flexibility, we are equipping ourselves
for the vast variety of touch points in communication at which BMW
will be present, online and offline, in the future. This additional
communication logo symbolizes the brand’s significance and relevance
for mobility and driving pleasure in the future.” 

The global launch of the new brand design starts on 3 March 2020. The
transition period between 3 March 2020 and 31 May 2021 will see
rollout continue for all communications, on- and offline, and for
international trade fairs and events. The new logo is a new media
branding and will be used in addition to the existing logo. It won’t
be use on the vehicles or in the exterior and interior labeling our dealerships.

Propeller or not? The history of the BMW logo
Read the story of
the BMW logo and find out about its origins and meaning at www.bmw.com.

https://www.bmw.com/de/automotive-life/bmw-logo-bedeutung-geschichte1.html