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It’s ‘Groundhog Day’ All Over Again as Jeep® Brand Debuts Big Game Spot Starring Bill Murray as Phil Connors From Iconic 1993 Film

February 2, 2020

, Auburn Hills, Mich.

In a lapse to a Big Game, a Jeep® code debuts a 60-second blurb starring Bill Murray reprising his purpose as Phil Connors from a 1993 film “Groundhog Day.” In a commercial, Phil Connors enlists a assistance of a Jeep Gladiator as his “getaway vehicle” after holding a groundhog; thus, significantly altering his days for a better. 
 

The spot opens as a time turns 6:00 a.m. “I Got You Babe” by Sonny Cher starts playing, replicating a stage from a film. Phil Connors himself unexpected sits honest in bed. Twenty-seven years later, he’s stranded in Punxsutawney once again. The Jeep code worked closely with Sony Pictures to safeguard flawlessness with a strange film, that is now accessible to buy on front and digital.
 
“In my wildest dreams, any advertiser’s dream, really, could we brave to trust that Bill Murray would determine to be in your Super Bowl commercial, and on tip of that, ask him to relive his iconic purpose in ‘Groundhog Day’?,” pronounced Olivier Francois, Chief Marketing Officer, FCA. “How do we even have that make clarity and not be forced? Magic initial happened when we had a implausible fitness to accommodate Bill in chairman a few years ago, and we knew afterwards that he was ideal for Jeep. Because like Jeep, Bill is a giveaway spirit, he intentionally seeks out ways to find tour and live an unusual life.”
 
Francois continued, “When we schooled that Groundhog Day fell on Super Bowl Sunday for a second time in 54 years, we couldn’t assistance though take that chance. The stars magically aligned. Bill concluded to do a initial inhabitant promote blurb in that he’s ever appeared, and not customarily that, relive his purpose as Phil Connors for a Jeep Gladiator. But this time, in a spot, the favourite creates a opposite choice by selecting a opposite pick-up lorry – a Jeep Gladiator – and it changes all for him.”
 
“This is my initial commercial. I’m blissful we did it with we (Jeep),” pronounced Bill Murray. “And I’m blissful that this is my final commercial, as well.”
 
Locations featured in a commercial embody a strange bed-and-breakfast where Bill Murray’s impression Phil Connors wakes adult each morning; a Town Square where a Groundhog Day Festival takes place in a strange movie; and a grill in Woodstock where Bill Murray’s impression toasts to “world peace” in a strange movie. Additional contribution about a film set can be found here.
 
The code also protected a iconic Sonny Cher strain “I’ve Got You Babe” from Warner Music for use in a commercial.
 
In a lead-up to Sunday’s Big Game, a Jeep code began using daily teasers from Thursday (1/30) by Saturday (2/1) opposite digital and amicable media, including a brand’s Facebook, Twitter and Instagram channels, to provoke a commercial. Links to a teasers can be found on a Jeep brand’s YouTube channel.
 
Consumers will shortly be means to span a Jeep Gladiator and a all-new Jeep e-Bike powered by QuietKat (as seen in a commercial) to continue their possess adventure, commencement early this summer. For more information, visit jeepe-bike.com. The Groundhog fun continues with a tradition collection of sell desirous by a blurb on jeep.com/gear.  
 
The Jeep code blurb was combined in partnership with Chicago-based group Highdive, a Jeep Brand Agency of Record and 2019 Ad Age Small Agency of a Year (Midwest, Gold).
 
About Poppy a Groundhog Featured in a Commercial
Poppy (now 10 months old) was discovered during 4 weeks old, and a birth forsake prevented her from returning to a wild. She is now in a caring of a protected wildlife rehabilitator in Pennsylvania and is a dear member of a caretaker’s family. Poppy is a state- and USDA-licensed educational animal. Now thriving, Poppy has turn an educational “ambassador” for all wildlife. Additional information on “Poppy” can be found here.
 
About Highdive
Founded in 2016, Highdive (highdiveus.com) is an exclusively owned, full-service artistic group headquartered in Chicago. Built for brands that wish best-in-class artistic though don’t wish a container that customarily comes with it, a group has a elementary mission: to emanate a healthiest customer and group relations in a world. Led by 4 seasoned promotion executives who set out to emanate an group done adult exclusively of tip performers opposite each discipline, Highdive is violation a normal group indication to broach large ideas for brands, including Jeep, Ram Truck, Nike, Boost Mobile and Barilla. On a fast expansion trajectory, Highdive was named 2019 Advertising Age Small Agency of a Year (Midwest, Gold).
 
About Groundhog Day
In a strange 1993 film, Bill Murray is during his wry, wisecracking best in this rebellious regretful comedy about a weatherman held in a personal time diverge on a misfortune day of his life. Teamed with a relentlessly contented writer (Andie MacDowell) and a clever cameraman (Chris Elliott), TV weatherman Phil Connors (Bill Murray) is sent to Punxsutawney, Pennsylvania, to cover a annual Groundhog Day festivities. After a warn snowstorm traps him in parochial hell, things get even worse; Phil wakes a subsequent morning to find it’s GROUNDHOG DAY all over again… and again…and again.
 
About Jeep Brand
Built on some-more than 75 years of mythological heritage, Jeep is a authentic SUV with class-leading capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence.

The Jeep car lineup consists of a Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left- and right-hand expostulate configurations and with gasoline and diesel powertrain options. Jeep is partial of a portfolio of brands offering by tellurian automaker Fiat Chrysler Automobiles. For some-more information per FCA (NYSE: FCAU/ MTA: FCA), greatfully visit www.fcagroup.com.

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