September 6, 2018
, Auburn Hills, Mich.
The Jeep® code is rising a first-ever web array competition, “Jeep Wrangler Celebrity Customs,” as partial of a new selling debate encompassing digital, amicable and experiential elements. The centerpiece of this singular foe is a iconic Jeep Wrangler. Former NBA standout and sports analyst Jalen Rose hosts a six-episode web series, that fans and supporters can perspective during www.jeep.com/celebrity-customs. In a web series, ball fable and MLB researcher Alex Rodriguez, businessman and media luminary Maria Menounos and a grill media height The Infatuation, with co-founders Andrew Steinthal and Chris Stang, contest with a assistance of veteran customizers and Jeep Performance Parts to qualification an all-new 2018 Jeep Wrangler that showcases their particular styles, passions and personalities.
The initial webisode, 3 to 4 mins in length, launches today, Thursday, Sep 6 during www.jeep.com/celebrity-customs. The following 5 webisodes will entrance on Sept. 11, Sept. 13, Sept. 18, Sept. 20 and Sept. 27. The final installment on Sep 27 takes place during a special exhibit eventuality in Los Angeles where all 4 luminary contestants will be in assemblage as a customization plea leader is revealed.
In further to a Jeep brand-selected leader receiving a Wrangler Golden Grille Award, fans and supporters can opinion online during Jeep.com for a Fan Favorite Award, following a sixth and final part on Sep 27. Voting will take place on Jeep.com from Sep 27 by Oct 5.
Owners have prolonged customized a Jeep Wrangler to simulate their particular personalities that capacitate them to find their possess singular adventures, wherever a highway takes them. Throughout a web series, a celebrities work with a customizers and Jeep Performance Parts to outfit their Jeep Wrangler and emanate a one-of-a-kind vehicle. The leader not usually gets bragging rights, though will keep a Jeep Wrangler they’ve customized, that no doubt will spin heads wherever they go.
Fourteen-time MLB All-Star and owners of AROD Corp Alex Rodriguez is collaborating with Ryan Friedlinghaus of West Coast Customs to emanate a ultimate Jeep Wrangler, one that fits his business and out of bureau needs.
“It’s been stirring to compete in a initial ever Jeep Wrangler Celebrity Customs,” pronounced Rodriguez. “Ryan and his group during West Coast Customs are building me a ideal ride — a Wrangler that keeps adult with both my business and my lifestyle. I’m certain those guys are going to assistance me hit it out of a park!”
Renowned TV luminary and SiriusXM horde Maria Menounos has long-aspired to be a Jeep Wrangler owner, and now she gets her possibility as she teams adult with David Tonapetyan of DCD Customs, that specializes in Jeep Wrangler customizations, to qualification a Wrangler of her dreams. “I never bashful divided from a small accessible competition,” pronounced Menounos. “I’m so vehement to attend in this module with a Jeep code and we demeanour brazen to presenting artistic space and organizational solutions from my possess personal indicate of view, while also catering to dog lovers everywhere!”
Chris Stang and Andrew Steinthal are a founders of The Infatuation, a amicable and digital find height designed to find a grill for a ideal situation, and new acquirers of Zagat. Having a car in NYC is a luxury, so Chris and Andrew have related adult with Stefano Loria of AutoCraft NYC to make certain they ramble a city streets in character – with their really possess customized Jeep Wrangler.
“We couldn’t be some-more vehement to partner with a Jeep code on this program. We’ve always dreamed about carrying a possess tradition Infatuation ride, and we couldn’t consider of a improved car than a Jeep Wrangler to make a own,” said Chris Stang, CEO Co-Founder.
Co-Founder CRO Andrew Steinthal added, “We demeanour brazen to saying how Alex Rodriquez and Maria Menounos customize their vehicles, and a idea is to see their designs in a rearview counterpart when we win. May a best Jeep Wrangler win.”
Jeep code was famous as a 2018 “Cult Brand” Honoree at a annual The Gathering (Society of Cult Brands). Jeep is a initial and usually automotive code to be famous by a association. Eight brands, and their leaders, were respected for their superb bravery and radical meditative in achieving enviable code rendezvous and reaping a advantages of cult-like status.
About Jeep Brand
Built on some-more than 75 years of mythological heritage, Jeep is a authentic SUV with class-leading capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence.
The Jeep car lineup consists of a Cherokee, Compass, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left and right-hand expostulate configurations and with gasoline and diesel powertrain options.
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