August 19, 2019
, Auburn Hills, Mich.
The Jeep® code is teaming adult with NBC’s strike summer strain foe array “Songland” to give one songwriter a possibility to write a strain privately for a new Jeep code radio commercial. The partial will premiere on Wednesday, Aug 21 during 9 p.m. ET/PT. Four songwriters, Jacobi.e, Katelyn Tarver, Jake Scott and Maci, contest for a opportunity. The winning strain will be recorded, expelled and achieved by Nashville hitmakers Old Dominion. The 90-second commercial, featuring a winning strain achieved by Old Dominion, will premiere during that night’s (Aug. 21) episode. The strain will also be accessible opposite streaming platforms that same evening.
“We continue to proceed selling as a personality during FCA,” pronounced Olivier Francois, Chief Marketing Officer, FCA. “Our aspiration was to emanate an innovative and organic chain within NBC’s ‘Songland’ where a set of a Jeep brand’s values – freedom, adventure, Americana – were portrayed authentically in front of millions of viewers. What we achieved distant exceeded a hopes, by a finish of a episode, we have seen Jeep’s soul, a DNA. This first-of-its-kind Jeep code beginning is a selling playbook for a future.”
“At NBCUniversal, we’re anxious to showcase a partnership between Jeep and a new strike of a summer, ‘Songland,’” pronounced Mark Marshall, President of Advertising and Client Partnerships, NBCUniversal. “The best integrations start when a code and a uncover come together to tell a story that organically and emotionally engages a viewer. By partnering with ‘Songland,’ Jeep can take their story over a 60 mins of this episode, and make this strain a centerpiece of their inhabitant campaign. In short, it’s a jubilee of a storytelling and artistic prophesy that creates for both good strain and good brands.”
“Songwriting is what this rope is built on,” pronounced Matthew Ramsey, frontman of Old Dominion. “Our adore for essay songs and for a people who write them is what got us where we are today. We jumped during a possibility to be a partial of ‘Songland’ since it meant that a open would get a glance of what we have famous for years. Without songwriters, there would be no music.”
“Songland” producer-mentor Ryan Tedder and his rope OneRepublic launched a Jeep 2018 summer debate with a strike strain “Connection.” Following that campaign, OneRepublic was also featured and achieved in a two-minute “More Than Just Words” video, partial of a Jeep brand’s Big Game Blitz heading adult to Super Bowl 2019, which shattered online perspective annals for FCA, climbing to over 110 million views. The video, a visible exegesis of a “The Star Spangled Banner,” served as a matter that took viewers on an astonishing low-pitched and visible odyssey, with images striking opposite a shade representing a song’s lyrics. The “More Than Just Words” video also achieved an strenuous turn of certain online amicable view for a Jeep brand, with all comments 99 percent certain or neutral.
The Jeep code many recently worked with actor, singer-songwriter and musician Jeremy Renner to launch its 2019 “Summer of Jeep” campaign.
“Songland” is executive constructed by Emmy Award-winning writer Audrey Morrissey (The Voice), executive Ivan Dudynsky, Eurythmics co-founder Dave Stewart, Chad Hines and Grammy award-winning recording artist and Maroon 5 lead thespian Adam Levine. Josh Gummersall will offer as writer along with Ryan Tedder. The judgment was devised by Stewart, Morrissey and Dudynsky. Songland is constructed by Live Animals in organisation with Universal Television Alternative Studio, Dave Stewart Entertainment and 222 Productions.
Built on some-more than 75 years of mythological heritage, Jeep is a authentic SUV with class-leading capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence.
The Jeep car lineup consists of a Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left and right-hand expostulate configurations and with gasoline and diesel powertrain options.
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