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Kia Advertising Campaign Featuring Music-Loving Hamsters Named to Mashable’s "10 Most Innovative Viral Video Ads of 2011" List


Hamsters from “Share Some Soul” Shuffle Their Way onto Annual List of Most-Shared Advertisements

  • “Share Some Soul” comparison for innovative use of cocktail enlightenment and tie with consumers

  • Spot debuted on a MTV Video Music Awards and comforts LMFAO’s strike strain “Party Rock Anthem”
  • IRVINE, Calif., Dec 14, 2011 – On a heels of receiving a first-ever “Rookie of a Year” endowment from a Madison Avenue Advertising Walk of Fame, a fable of Kia Motors’ contingent of music-loving hamsters continued to grow with Mashable ranking a “Share Some Soul” mark as one of a “10 Most Innovative Viral Video Ads of 2011.” Since rolling onto a stage in 2009 to announce a attainment of Kia’s musty Soul civic newcomer vehicle, a driving, rapping and dancing hamsters have captivated millions of viewers around a world, with a “Share Some Soul” debate alone eclipsing some-more than 10 million YouTube views to date.

    “The Kia Soul hamsters have turn cocktail enlightenment icons and dramatically increasing consumer awareness, notice and care for a brand, proof that Kia is a pioneering code with a finger on a beat of today’s market,” pronounced Michael Sprague, clamp boss of selling communications, Kia Motors America (KMA). “Mashable is one of a heading news sources in digital culture, and alighting on their tip 10 list is serve justification that a selling debate for a Soul continues to bond and perform consumers.”

    Mashable’s list consists of a accumulation of promotion campaigns, selected for their widespread interest and innovation, though especially for bargain a aim assembly and being artistic about enchanting a consumer.

    About “Share Some Soul”
    Created by DavidGoliath, KMA’s promotion group of record, “Share Some Soul” finds 3 hamsters rolling by an baleful landscape in an aptly named “Alien Green” 2012 Kia Soul with this summer’s hottest song, “Party Rock Anthem” by LMFAO series one on a Billboard Hot 100 for 6 weeks blustering from a hatchback’s new 350-watt Infinity┬«1 audio system. The hamsters move character and aptitude to a dim and dull stage with their fluorescent Hamstar┬« travel wear and fast constraint a courtesy of battling robots when they emerge from their Soul and start behaving a latest dance trend, shuffling. Just as a Kia Soul infuses fun and celebrity into a compress CUV segment, a Hamsters’ certain appetite causes a visitor robots and humanoids to stop fighting, dump their weapons and trifle and celebration together.

    Design-Led Transformation and Product Line
    Kia Motors has undergone a dramatic, design-led transformation, that has been delivering boldly styled vehicles in several critical segments during accurately a right time, contributing to a brand’s continued gains in U.S. marketplace share. Kia is staid to continue a movement and code expansion by pattern innovation, quality, value, reserve comforts and new technology. Kia’s joining to a U.S. marketplace is represented by a U.S.-based prolongation comforts in West Point, Georgia KMMG that is obliged for a origination of some-more than 10,000 plant and retailer jobs and combined a critically acclaimed Optima midsize sedan2 to a prolongation line in September. Kia’s indication year 2012 car line includes a Sorento CUV, Sportage compress CUV, Optima midsize sedan, Optima Hybrid, Soul civic newcomer vehicle, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 745 dealers via a United States and serves as a “Official Automotive Partner of a NBA.” In 2010, KMA accessible a best-ever U.S. sales and 16th uninterrupted year of increasing U.S. marketplace share. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve comforts and new technologies.

    Information about Kia Motors America and a full car lineup is accessible during a website For media information, including photography, revisit

    1 Infinity® is a purebred heading of Harman International Industries, Incorporated.
    2 Optima Hybrid will not be built during KMMG.

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