KIA MOTORS AMERICA ANNOUNCES 14th YEAR OF INCREASED MARKET SHARE
Company Reaches Milestones in 2008; Builds on Brand Momentum, New Products
DETROIT, Mich., Jan 11, 2009 Arriving during a North American International Auto Show (NAIAS) in Detroit, Kia Motors America (KMA) realizes a 15th year of automobile sales in North America, 14 uninterrupted years of increasing marketplace share and unveils to automobile uncover attendees a Soulster, an alfresco judgment formed on a Soul, and a Borrego Fuel Cell Electric Vehicle, primarily showcased during a 2008 Los Angeles Auto Show.
Kia Motors is stability to grow and enhance in a U.S. notwithstanding stream mercantile conditions pronounced B.M. Ahn, organisation boss and CEO, KMA and KMMG. With a arriving launch of a Soul and other fuel-efficient vehicles, we will interest to consumers looking for quality, value-laden vehicles with an industry-leading warranty.
KMA is staid to continue a movement in 2009 with a expanded and energetic product line and will continue to build a code by pattern innovation, quality, value and reserve and stays good positioned with a following milestones achieved in 2008:
- Sales: U.S. automotive attention sales gifted a poignant decrease in 2008, nonetheless Kia achieved additional marketplace share for a 14th uninterrupted year in a U.S. KMA sales in 2008 were led by Rio, Optima and Rondo newcomer cars, all posting some-more than 9-percent increases. With rising consumer awareness, by emotion-stirring pattern as showcased in judgment vehicles like a KOUP, Soul Burner, Kue, Soulster and KND-4, KMAs traction in a U.S. continues to constraint and hold.
- Accolades: Select Kia vehicles recently have been famous by a U.S. Environmental Protection Agencys (EPA) Green Vehicle Guide and have warranted a a SmartWay acceptance mark. The beam gives environmental scores for cars and trucks formed on glimmer levels and fuel economy values. The best environmental performers accept a SmartWay designation, that means a automobile scores good on both Air Pollution and Greenhouse Gas, according to a EPA.
Kia Motors peculiarity is famous in an industry-leading trustworthiness study, entering a tip 10 for a initial time and creation a many alleviation of any OEM (jumping 12 slots to #10 overall). Other accolades in 2008 include:
- Borrego comparison as Best Kept Secret in Autobytel.com/MyRide.com Editors Choice Awards
- Amanti surfaced Strategic Vision Total Value Index and SmartGreenIndex SM
- Sorento awarded tip ranking in 2008 AutoPacific Ideal Vehicle Awards
- Sedona named a Best Buy by Consumers Digest
- Rondo awarded Best Buy endowment by Consumer Guide for midsize cars
- Rio and Sedona awarded Recommended awards by Consumer Guide Automotive
- Kia.com has been a four-time leader of a J.D. Power and Associates Manufacturer Web site Evaluation Study (MWES) Award
- Sorento perceived tip ranking in AutoPacific 2008 Vehicle Satisfaction Awards
- Rio/Rio5 named to Gayot.com Top 10 Best Small Cars list
- Sedona named to Gayot.com Top 10 Best Value list
- Seven Kia models named a Best Bet by The Car Book 2008
- Rondo named to Parents Magazine and Edmunds.com Best Family Cars 2008 list
- Kia Soul: With a U.S. entrance during a 2008 LAAS, a Souls confidant and irritable pattern is demonstrative of a new Kia Motors pattern thesis and offers some-more package and styling combinations than any prior Kia vehicle. As an investment to a code and joining to dealers, KMA systematic and shipped a pre prolongation Soul to scarcely each Kia Motors tradesman in a U.S. to uncover consumers everywhere how a code is elaborating with a subsequent automobile one that is labelled aggressively in a teens.
- Kia Motors Manufacturing Georgia (KMMG): Construction of Kias initial U.S. production plant is surpassing on schedule. The plant, a $1 billion state-of-the-art facility, is located in West Point, Georgia and has ability to furnish 300,000 vehicles for North America and other tellurian markets. The plant will yield 2,500 jobs with adult to 7,500 jobs generated by associated suppliers in Georgia and surrounding communities and now employs 370 group members.
- Marketing: Enhancements to Kia Motors code picture continue to be far-reaching, including partnering with AutoTrader.com to boost online participation to automobile shoppers; partnering with imeem, a heading amicable song site, to be a initial advertiser to use a new imeem for Android amicable song concentration for a Android mobile platform. To serve interest to Gen-Y audiences with a purpose in each connection, KMA combined a collection of post cards or Soul Cards” instead of normal automobile uncover brochures to try opposite aspects of Souls personality, such as a stylishness, sex interest and sportiness. To learn a latest information and build recognition for a Soul, a cards underline a new mobile record regulating camera phones and barcodes to couple to a Soul’s mobile microsite. KMA also has been bringing a Soul directly to this patron in ways that tie to their personal passions. An instance is a Vans Warped Tour, an indy-rock unison array that connected Kia Motors to immature song fans. KMA was a Exclusive Automotive Partner of a unison array in 2008 and skeleton to partner again in 2009.
- Official Automotive Partner of a NBA: The central proclamation of KMAs attribute with a NBA was initial done open during a press discussion in New York in Jan 2008 and during NAIAS one year ago during a press conference, announcing a Official Automotive Partner designation. Prior to a NBA joining partnership KMA put in place 16 particular group partnerships to concentration on market-specific village family programming. These particular village family efforts emanate programs that advantage residents, lend support to a impecunious and foster girl education. This past season, KMA and name teams worked together to foster several internal village programs enabling hundreds of people of all ages to take partial in internal initiatives, while ancillary their particular communities. The partnership between KMA and a 16 NBA teams will continue to capacitate destiny programs in and with a NBA group partners in 2009.
2009 Product Line
Kia Motors America offers a energetic and different product line of 11 vehicles to accommodate a needs of all lifestyles. The 2009 automobile line facilities a organic Rondo CUV and award-winning Sedona minivan along with a far-reaching accumulation of renouned newcomer cars, including a polished Amanti full distance sedan, eloquent Optima midst distance sedan, versatile and compress Spectra and Spectra5, and sporty nonetheless fuel fit Rio and Rio5 subcompacts. The automobile line also facilities a all-new and affordably lush Borrego, imperishable Sorento and value-packed Sportage SUVs. The Soul will serve element a lineup when it arrives in dealerships this spring.
About Kia Motors America
Kia Motors America (KMA) is a sales, selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 640 dealers via a United States. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.
Kia Motors America is a Official Automotive Partner of a NBA. Information about Kia Motors America and a full automobile choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.
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