KIA MOTORS AMERICA ANNOUNCES FEBRUARY SALES
Company Records Sales Increase
IRVINE, Calif., March 3, 2009 Kia Motors America (KMA) today announced February sales of 22,073 units an increase of 0.4 percent over February of 2008, and year-to-date sales of 44,169 total units. February sales were led by Sorento and Sedona, both posting significant increases over the same period last year.
As auto sales continue to be affected by the economy, families still need value laden vehicles like the Kia Sorento and Sedona that are nicely packaged for comfort and offer practicality and safety features at a price point within their budgets, said Michael Sprague, vice president of marketing, KMA.
2009 Product Line
Kia Motors America offers a dynamic and diverse product line of 11 vehicles to meet the needs of all lifestyles. The 2009 vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full size sedan, purposeful Optima mid size sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The Soul will further complement the lineup when it arrives in dealerships this spring.
About Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline The Power to Surprise.
Kia Motors America is the Official Automotive Partner of the NBA. Information about Kia Motors America and its full vehicle line-up is available at its Web site www.kia.com. For media information, including photography, visit www.kiamedia.com.
MONTH OF FEBRUARY
YEAR-TO-DATE
Model
2009
2008
2009
2008
Rio
1,072
2,875
2,728
5,584
Spectra
2,772
5,133
8,582
9,991
Optima
2,433
2,806
4,631
6,792
Amanti
1,360
184
1,543
383
Sportage
2,783
3,551
6,912
6,615
Sorento
3,598
1,369
7,219
2,582
Sedona
6,211
2,454
8,781
4,554
Rondo
1,339
3,616
2,996
6,842
Borrego
471
n/a
743
n/a
Soul
34
n/a
34
n/a
Total
22,073
21,988
44,169
43,343