IRVINE, CA Feb 22, 2010 Kia Motors America (KMA) currently announced a all-new 2011 Kia Sorento CUV promotion campaign, already a largest selling bid in association history, will now embody a companys initial digital repository announcement that spans 15 edition groups by a partnership with Zinios Publisher Advertising Network (ZPAN). ZPAN (Zinio.com/ZPAN) is a initial cross-publisher ad network for a digital repository attention and KMA is a first-ever advertiser to precedence ZPAN, reaching some-more than 45 digital magazines opposite several categories, including business, mens lifestyle, news, sports and technology. Similar to a approach songs are enjoyed digitally, consumers can review online or select to download renouned magazines containing a Kia Sorento ad that is optimized for a screen-size by Zinio. Readers can activate and correlate with extended comforts such as audio, video and live links. Kia Sorento digital repository advertisements will run in a Mar and Apr 2010 issues of Car and Driver, Esquire, PC Magazine Digital Edition, PC World, Popular Science, SKI Magazine, SmartMoney, VIVmag and Yoga Journal, among many other titles, that are accessible on Zinio.com and Zinios iPhone application.
Teaming with digital-publishing colonize Zinio, this innovative debate furthers Sorentos tagline a depart from a approaching by exposing a Kia code to a far-reaching accumulation of readers opposite iconic repository brands, pronounced Michael Sprague, clamp boss of marketing, KMA. ZPAN enables Kia Motors to communicate Sorentos considerable attributes in a new digital format, generating consumer recognition in fresh, innovative and astonishing ways.
Sorento promotion will seem opposite 15 publishers, including Active Interest Media, Bonnier Corporation, Hachette Filipacchi Media, Hearst Magazines, Source Interlink Media, VIV Publishing and Ziff Davis Media. In serve to digital, other components of Kia Motors integrated media buy embody print, outside and television, that kicked-off during a Super Bowl.
Historically, advertisers have desired what magazines provide: big, attractive, full-color ads with bound placements, pronounced Jeanniey Mullen, Global CMO, Zinio. Zinio has combined a approach to reinvent a full-page spread, digitally and dynamically, with a introduction of ZPAN. Kia Motors joining to providing a many innovative reading knowledge done a association a ideal compare for a launch.
With dual new car introductions and several other pivotal initiatives designed for 2010, Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, reserve comforts and with new record such as a recently introduced UVO powered by Microsoft1 infotainment system. Kia Motors is in a midst of a dramatic, design-led transformation, that has been delivering boldly styled vehicles in several critical segments during accurately a right time, contributing to a brands continued gains in U.S. marketplace share. The launch of a all-new 2011 Sorento CUV, a central car of a NBA and a initial car to be built during Kias initial U.S.-based production comforts in West Point, Georgia, serve enhances a lineup, and is now in dealerships.
About Kia Motors America
Kia Motors America (KMA) is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 670 dealers via a United States. For 2009, KMA accessible a 15th uninterrupted year of increasing U.S. marketplace share and recently achieved a best entertain of sales ever. Kia Motors subscribes to a truth of building high value, high quality, protected and energetic vehicles. Kia Motors prides itself on producing vehicles that are sparkling and enabling and elicit a Kia tagline The Power to Surprise.
Kia Motors America is a “Official Automotive Partner of a NBA.” Information about Kia Motors America and a full car choice is accessible during a Web site www.kia.com. For media information, including photography, revisit www.kiamedia.com.
Zinio, a worlds newsstand, is revolutionizing reading. Through digital products and services, a Company creates improved ways for people to learn published content, get some-more of it and do some-more with it. Zinio works closely with publishers worldwide to reinvent reading. For consumers, Zinio enables a ability to emporium for, hunt inside, read, share and save digital calm in new ways and on many devices. With over 50,000 digital magazines and books, and e-stores localized in 15 languages, Zinio.com is a largest newsstand in a world. Founded in 2001 and secretly held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.
1 Microsoft is a purebred heading of Microsoft Corporation in a United States and/or other countries.