KIA MOTORS AMERICA COMPLETES BEST FIRST HALF SALES IN COMPANY HISTORY WITH RECORD JUNE PERFORMANCE
Fastest-Growing Car Company in a U.S.1 Breaks 150,000 Quarterly Sales Mark for First Time in Q2 and Achieves 22nd Consecutive Monthly Sales Record
IRVINE, Calif., Jul 3, 2012 – Kia Motors America’s (KMA) rare movement and expansion reached new heights final month with best-ever Jun sales of 51,326 units, a 13.9-percent boost over a same duration final year, contributing to a brand’s best entertain ever of 150,647 units commanding some-more than 150,000 units in a 3 month duration for a initial time. Kia’s strain of uninterrupted monthly sales annals extended to 22 months, and a brand’s ancestral second entertain opening capped off a best initial half in association story with year-to-date sales adult 17.8 percent.
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The record-setting Jun sales were highlighted by continued healthy direct for a brand’s dual U.S.-built* products a Optima midsize sedan and Sorento CUV built during Kia Motors Manufacturing Georgia (KMMG) with Optima leading a 70,000 section mark. Consumers also continued to spin to Kia for fuel fit automobile choices such as a Soul civic newcomer vehicle, that was respected as a shred personality in a 2012 J.D. Power and Associates Initial Quality Study (IQS) in June. In total, Kia vehicles that grasp some-more than 30 mpg on a highway2 accounted for 78 percent of Jun sales.
“Kia has been environment one sales record after another for scarcely dual years, and a ongoing recognition of a dual U.S.-built products as good as a Soul have captivated new business to a showrooms and dramatically lifted awareness, notice and care for a code in a really brief duration of time,” pronounced Byung Mo Ahn, organisation boss and CEO of KMA and KMMG. “Kia offers perceptive shoppers a standout multiple of world-class pattern and quality, superb fuel efficiency, modernized technologies and extensive value, and with some-more new products nearing in a subsequent year, we will continue to pull new business into a showrooms to demeanour during Kia for a initial time.”
Kia’s Unprecedented Growth
Kia Motors is one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed peculiarity and a industry’s top code faithfulness ranking . Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds dual of a company’s best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan*. Kia’s valueand technology-laden lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America
Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in a United States from U.S. and globally sourced parts.
1 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Apr 2007 and Apr 2012 of all U.S. automotive brands.
2 EPA Estimated. Actual mileage will change with options, pushing conditions, pushing habits, and your vehicle’s condition.
3 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
4 Source: Experian Automotive Q2 2011 marketplace analysis.
MONTH OF JUNE