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Kia Motors’ Range-Topping Optima SX Limited Arrives in Dealerships


Fastest-Growing Automotive Brand in a U.S.1 Moves Upscale by Adding Premium Features and Materials to Critically Acclaimed Midsize Sedan

  • 2013 Optima Limited builds on a substructure of Kia’s award-winning, turbocharged Optima SX with extended appearance, technology, preference and opening features
  • The top-tier Limited strengthens Optima’s value tender as a full Optima line provides well-developed residual values
  • IRVINE, Calif., Jul 2, 2012 – The 2013 Kia Optima SX Limited (SXL), that is a new top-tier trim turn of a ultra-popular midsize Optima sedan line, is now nearing in dealerships with an MSRP underneath $35,0002. First introduced during a 2012 Chicago Auto Show, a upscale Optima Limited went into prolongation during Kia’s U.S. production plant in West Point, Georgia* in early-June and builds on a Optima SX’s existent substructure of class-leading horsepower3 and fuel efficiency4 while adding a series of disdainful pattern and underline upgrades, including: 18-inch chrome wheels, red stop calipers, LED lighting and extraneous brightwork. Within, a SXL boasts high-grade Nappa leather seating trim, abounding timber pellet accents and an electronic parking brake, that is disdainful to this trim level.

    Top-of the-line Kia Optima SX Limited is now accessible with a horde of reward facilities and materials

    “With a attainment of a Optima SXL, a Kia code propels itself into a some-more reward class, that is something consumers have told us they wish to see when they travel into a showrooms,” pronounced Tom Loveless, executive clamp boss of sales, KMA. “This Optima shows buyers that value and upscale impression need not be jointly exclusive. For this reason, a SXL stands detached from normal competitors in a midsize segment.”

    The SXL trim arrives on a heels of a Optima’s record-breaking sales success and well-developed residual value from Automotive Leasing Guide (ALG), a attention benchmark for residual values and a heading provider of information and consulting services to a automotive industry. Contrary to required attention residual value trends, a Optima’s residual values softened for MY12 and again for MY13 following a launch as a 2011 model. Specifically, a Optima SX trim’s important rating of 57-percent of strange manufacturer’s suggested sell cost (MSRP) for 24 months of tenure is a full 10 points aloft than a prior year.

    The Optima SXL is formed on a entirely installed turbocharged Optima SX, that Edmunds’ Inside Line hailed as an “Editors’ Most Wanted” mid-sized sedan. Including end and handling, a manufacturer’s suggested sell cost for a Optima SXL is $35,275. Offered exclusively in Ebony Black, Snow White Pearl and Titanium Metallic extraneous colors, a Optima SXL facilities many oppulance details, including LED daytime using lights, chrome-accented back spoiler and reduce doorway sills, and timber interior trim. Standout red stop calipers can be seen by a Optima SXL’s singly designed chrome 18-inch wheels while a 2.0-liter turbo GDI engine delivers class-leading 274 horsepower5 and achieves 22/34 mpg6 (city/hwy).

    Inside a cabin, high-grade black or white Nappa leather adorns a seats, doorway panels, core console armrest and core fascia trim for a reward feel. Wood accents can be found on a steering wheel, interior doorway trim and change knob, and a black tricot fabric lends a reward feel to a headliner, object visor, and A, B and C pillars. The Optima SXL also boasts an electronic parking brake, that is offering exclusively on this uplevel trim. A first-aid pack and cloth doorway continue frame turn out a SXL package.

    Top-of the-line Kia Optima SX Limited is now accessible with a horde of reward facilities and materials

    Like each Optima, a SXL projects a refined, performance-oriented cultured with a neat silhouette, assertive position and sculpted elements that embodies a styling denunciation arch pattern officer Peter Schreyer has combined for a brand. Every 2013 Optima comes good versed with a inexhaustible register of customary features, and a Optima SXL builds on a technology, opening and preference facilities found on a Optima SX, including: singular front and back reduce fender design, sport-tuned suspension, HID headlamps, Supervision scale cluster with LCD display, steering circle paddle shifters, steel pedals, bright doorway damage plates, breathtaking sunroof, eight-way energy tractable driver’s chair with memory, four-way energy front passenger’s seat, heated/cooled front seats, exhilarated back seats, navigation complement with fill-in camera and SiriusXM Traffic™7 and Infinity®8 audio complement and speakers.

    Kia’s Unprecedented Growth
    Kia Motors is one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality9 and a industry’s top code faithfulness ranking10. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds dual of a company’s best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan. Kia’s value and technology-laden lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

    About Kia Motors America
    Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.

    Information about Kia Motors America and a full automobile choice is accessible during a website For media information, including photography, revisit

    * The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in a United States from U.S. and globally sourced parts.
    1 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Apr 2007 and Apr 2012 of all U.S. automotive brands.
    2 MSRP excludes $775 end and doing fee, title, taxes, license, options and play charges. Actual prices set by play and might vary.
    3 Class-leading horsepower explain formed on comparison of midsize sedans with (standard or available) engines as of Jan 2012.
    4 Class-leading fuel economy explain for highway formed on comparison of 2012 midsize sedans as of May 2012. EPA fuel economy estimates 22 mpg/city and 34 mpg/hwy for 2012 Optima SX. Actual mileage will vary.
    5 Class-leading horsepower explain formed on comparison of midsize sedans with (standard or available) engines as of May 2012
    6 EPA fuel economy estimates 22 mpg/city and 34 mpg/hwy for 2012 Optima SX. Actual mileage will vary.
    7 Sirius services need subscriptions, sole alone after 3-month hearing enclosed with automobile purchase/lease. Subscriptions governed by SiriusXM Customer Agreement during 2011 SiriusXM Radio Inc. Sirius, XM and all associated outlines and logos are trademarks of SiriusXM Radio Inc.
    8 Infinity® is a purebred heading of Harman International Industries, Incorporated.
    9 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
    10 Source: Experian Automotive Q2 2011 marketplace analysis.

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