The thought of Daimler’s corporate incubator is to pierce faster from an thought to a product or business model. Lab1886 so supports Daimler AG in transforming itself from an vehicle manufacturer into a mobility provider by exploring new fields outward a core business – focusing on a digital sphere.
To symbolize this new approach, Lab1886 has reinvented a four-pointed star – an button law by Gottlieb Daimler’s dual sons in 1909, when a fourth spike was interpreted as “space”. About 100 years after Lab1886 proudly presents a new logo. With narrower prongs, a star has been rotated and now looks like an X, symbolising a secret, a subsequent turn or different destiny – to weigh a arriving changes.