The impact a technology has can be measured on one important dimension –the rich benefits that it offers to the people it serves. Moveable type brought books in people’s homes, and the iPhone brought mobile computing to the fingertips of millions across the world. When you get under the hood of how fancy new technology works, it is complex. But the benefits – they should be rich, but offered in a simple way that anyone can use.
This is how we look at Lane Keeping Assist, an option available in many Ford vehicles. Its benefit is tremendous, yet simple to use: it helps keep you in your lane when driving on the highway. Since 90% of accidents are caused by human error, having your car’s help to keep you on the road can make a huge difference.
It of course runs on very smart, very advanced technology. The system uses a font-viewing camera mounted in front of the windshield’s rear view mirror, which detects unintentional drifting toward the outside of a lane. If your car starts to drift, the system can notify you with a little steering wheel vibration, or even can gently direct you back towards the center of the lane.
Its benefits are rich, yet simple: it helps keep you on the road. All part of Ford’s dedication to helping you Go Further, and to keep you on the road while you are en route.
