LATEST CHAPTER OF KIA MOTORS’ DESIGN-LED TRANSFORMATION STORY HONORED WITH GLOBAL DESIGN AWARDS
2012 Kia Rio Receives Prestigious Red Dot Award and
Wins IDEA Design Award in Transportation Category
IRVINE, Calif., Jul 5, 2012 – Exhibiting rarely sculpted, tilted shoulder lines and wedge-shaped exteriors, a 2012 Kia Rio subcompact has achieved tip honors from disdainful pattern endowment competitions in a U.S. and Germany, including a brand’s initial IDEA Design Award in a Transportation difficulty and a rarely desired Red Dot Design award.
Top-of the-line Kia Optima SX Limited is now accessible with a horde of reward facilities and materials–>
The IDEA Award is a tip pattern endowment orderly by a Industrial Design Society of America (IDSA) and recognizes designs that impact a person’s peculiarity of life and economy in 18 categories, including Transportation, Design, Technology, and Design Strategy.
The 2012 Red Dot Design awards are hold by a Design Centre of North Rhine-Westphalia in Germany and decider on innovation, functionality, ergonomics, durability, ecological harmony and discerning handling. Globally, Kia has been awarded 6 Red Dot awards given 2009 with a Picanto and Rio winning in 2012, Optima and Sportage winning in 2011, Venga in 2010 and a Soul in 2009.
“Since a introduction, a Rio’s distinguished looks inside-and-out has captivated new business to a Kia code with a standout multiple of style, opening and complicated amenities that consumers are looking for,” pronounced Michael Sprague, executive clamp boss of selling communications, KMA. “The new Rio is a latest automobile to emerge from Kia’s design-led mutation and represents a collaborative work of a tellurian network of pattern centers in Seoul, Frankfurt and Irvine, California underneath a instruction of arch engineer Peter Schreyer.”
About a 2012 Rio
Available in 3 trims LX, EX and SX a eco-friendly 2012 Rio is accessible with a 1.6-liter GDI four-cylinder with a choice of possibly a six-speed primer delivery (LX only) or six-speed automatic. One of usually dual vehicles in a shred to offer a GDI engine, a 2012 Rio provides an mouth-watering multiple of energy and fuel efficiency, achieving customary class-leading2 138 horsepower while progressing a customary class-leading3 fuel economy rating of 30/40 mpg (city/highway).
Kia’s Unprecedented Growth
Kia Motors is one of a world’s fastest relocating tellurian automotive brands; from 2009-2011 Kia launched some-more new vehicles in a U.S. than any other automaker, and underneath a superintendence of arch pattern officer Peter Schreyer warranted a repute as an attention personality in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has warranted vicious commend and dramatically increasing consumer awareness, notice and care for a brand. In 2011, KMA accessible a 17th uninterrupted year of marketplace share growth, interjection in partial to a largest boost of any vital code in viewed quality4 and a industry’s top code faithfulness ranking5. Kia’s U.S.-based production trickery in West Point, Georgia KMMG is obliged for a origination of some-more than 10,000 plant and retailer jobs and builds dual of a company’s best-selling vehicles in a U.S. a Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes a Sportage compress CUV, Soul civic newcomer vehicle, Optima Hybrid, Forte compress sedan, Forte 5-door compress hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America
Kia Motors America is a selling and placement arm of Kia Motors Corporation formed in Seoul, South Korea. KMA offers a finish line of vehicles by some-more than 755 dealers via a United States and serves as a “Official Automotive Partner” of a NBA and LPGA. In 2011, KMA accessible a best-ever annual sales sum and became one of a fastest flourishing automobile companies in a U.S. Kia is staid to continue a movement and will continue to build a code by pattern innovation, quality, value, modernized reserve facilities and new technologies.
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in a United States from U.S. and globally sourced parts.
1 Based on 5-year accumulative expansion between 12-month sell sales for durations finale Apr 2007 and Apr 2012 of all U.S. automotive brands.
2 Class-leading 138 horsepower explain for 1.6L GDI engine formed on comparison of 2012 subcompacts as of May 2012.
3 Class-leading fuel economy explain for 1.6L GDI engine formed on comparison of 2012 subcompacts as of May 2012. 2012 EPA fuel economy estimates are 30 mpg/city and 40 mpg/hwy with 1.6L GDI engine. Actual mileage will vary.
4 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
5 Source: Experian Automotive Q2 2011 marketplace analysis.