Chrysler Canada

“Legends Aren’t Born, They’re Made” Marketing Campaign Cements Jeep® as Legendary SUV Brand

March 11, 2019

, Auburn Hills, Mich.

The Jeep® code is rising “Legends Aren’t Born, They’re Made,” a new 360-degree selling debate affirming a automaker’s mythological SUV status. The campaign’s initial dual spots broach a resounding reprove to all other automakers’ attempts to stamp their SUVs in a same capillary as a Jeep code vehicle. The dual 30-second spots, “Anthem” and “SUV Letters Earned,” are now using opposite television, in further to a Jeep brand’s digital and amicable channels, including YouTube, Facebook, Twitter and Instagram.

“In a scarcely 9 years given a Jeep code launched a defining campaign, ‘The Things We Make, Make Us,’ we’ve come full round to see a SUV turn some-more applicable than ever,” pronounced Olivier Francois, Chief Marketing Officer, FCA. “This tellurian debate gives a tenure SUV behind a meaning. It is a sign that a Jeep brand, by a mythological DNA, continues to perform a guarantee of capability, continuance and craftsmanship. It cements a legitimacy as a one loyal and legitimate personality in a category.”

“Jeep SUVs are designed and engineered to go anywhere, do anything and move we back. For Jeep, this is not a tagline,” pronounced Tim Kuniskis, Head of Jeep Brand – North America. “The leisure and capability to explore, either on highway or off, is a hint of a brand. It’s this clarity of purpose that differentiates Jeep and a legends portrayed in this campaign.”


VO: “Legends aren’t born, they’re made. They’re done in frozen cold … blazing feverishness … and knee-deep mud. It takes hours … days … years of tough work to make a legend. And this is a one we make. Built to go anywhere, do anything and move we home. Legends aren’t born, they’re made.”

“SUV Letters Earned”

VO: “S. U. V. These letters used to meant something. Letters warranted in backwoods, high hills and high dunes. But somewhere along a way, SUVs became pretenders. Not pioneers. But we never forgot a difference. And conjunction did we. There are many SUVs, though there’s usually one legend. Legends aren’t born, they’re made.”

The debate will run opposite national, Tier II, African-American and Hispanic media. In all, 4 spots will run with some-more to follow, focusing on a Jeep code full lineup, including a Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Renegade and a all-new 2020 Jeep Gladiator.

The Jeep code debate was combined in partnership with HighDive.

As a first-ever automotive code famous as a “Cult Brand Honoree” during a annual The Gathering (Society of Cult Brands) in 2018, a Jeep code was respected for a superb bravery and radical meditative in achieving enviable code rendezvous and reaping a advantages of cult-like status.
Jeep Brand
Built on some-more than 75 years of mythological heritage, Jeep is a authentic SUV with class-leading capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence.

The Jeep car lineup consists of a Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left and right-hand expostulate configurations and with gasoline and diesel powertrain options.

Follow Jeep and FCA US news and video on:
Company blog:
Media website:
Jeep brand:
Jeep blog:
Facebook: or
Instagram: or
Twitter: or
YouTube: or