Illinois Fan David Peterson from Lynn Center, Ill. Picked From More Than 100,000 Entries
COSTA MESA, Calif., April 18, 2013 – During the 2012 college football season, Hyundai successfully engaged thousands of passionate fans through its multi-faceted college football marketing program. At 153 college football games last season, fans visiting Hyundai’s experiential “FanZones” had the opportunity to enter into a sweepstakes for a 2013 Santa Fe Sport. The one lucky fan, picked from more than 100,000 Facebook and on-site entries, was an Illinois fan, David Peterson from Lynn Center, Ill. Peterson was awarded the new Santa Fe Sport at Green Family Hyundai in Moline, Ill.
“As a big-time Illinois football fan, Santa Fe is the perfect car for weekend tailgates with its spacious layout and plush interior design,” said Peterson. “Santa Fe has great ride and handling and as someone who’s tall, is easy to get in and out of. I highly recommend taking Santa Fe for a test drive, you’re sure to like it.”
Every fan at Hyundai’s game-site displays was given a key chain with a radio frequency identification chip (RFID) that entered them in a Facebook contest for an all-new Santa Fe Sport. Fans visiting multiple Hyundai FanZone locations throughout the season were given additional sweepstakes entries each trip.
Hyundai’s college football marketing program partnered with 25 renowned powerhouse programs, connecting the loyalty of Hyundai owners with the passion and traditions of college football. From ‘The Swamp’ to ‘The Big House’ and 23 schools in-between, fans from all across the country experienced the loyalty and passion that Hyundai breathes into its products, creating a synergy between college football tradition and Hyundai’s pursuit of excellence.
“David Peterson is a perfect example of the die-hard sports and auto enthusiast this program was designed to reach,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “Our college football program last year was remarkably successful. Research from the fans who participated in our game-site FanZones shows an increase in brand opinion and awareness, along with extremely high consideration numbers. This program truly enabled us to connect with college football fans in a meaningful way.”
At select events, Hyundai also displayed its ‘Ultimate Tailgater Vehicle’ – a 2013 Santa Fe Sport modified to accommodate any and all pre- and post-game celebrations. The customized Santa Fe Sport was prominently featured in Hyundai’s college football creative and at on-site displays throughout the fall.