MAZDA LAUNCHES FIRST-EVER PRE-PAID MAINTENANCE PROGRAM

Press Release

– Mazda Total Advantage Program Available for New, Used and Certified Pre-Owned Vehicle Owners –

IRVINE, Calif. (June 28, 2011) – Mazda North American Operations (MNAO) is launching an all-new added value to customers of new, used and certified pre-owned Mazda vehicles. The Mazda Total Advantage (MTA) is a new pre-paid scheduled maintenance program, the first from Mazda, developed with the customer in mind.

The pre-paid service program benefits customer and adds value to their vehicle purchase by lowering scheduled maintenance costs. By offering a savings over purchasing maintenance services individually, the factory-certified maintenance raises the bar over available aftermarket maintenance programs.

MTA is available in one-to-five-year increments on both Schedule I and Schedule II maintenance plans. Available to all new, used and certified pre-owned Mazda customers of 2007 model year vehicles and newer, the program also ensures customers are receiving the best care for their cars with a full-circle service inspection at each maintenance visit. In addition, customers can finance the new MTA program into their vehicle purchase through Mazda Capital Services.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.Operations in Canada are managed byMazda Canada, Inc., located in Ontario; and in Mexico byMazdaMotor de Mexico in MexicoCity.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

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