MBFW collaborated with online magazine Semaine and i-D France to create a short film, a road trip featuring a Mercedes-Benz Classic Car, featuring the emerging fashion talent on show at the Festival Hyères. The winner of the grand prize of the festival, Vanessa Schindler, was enlisted into the Mercedes-Benz International Designer Exchange Program, and was able to show her latest collection at Mercedes-Benz Fashion Week Berlin in 2017.
