“At Mercedes-Benz we are convinced that the digital transformation can only be designed successfully if it is deeply anchored within society. Humans and access to data must be at the heart of a digital transformation,” says Jasmin Eichler, Head of Research Future Technologies at Daimler AG. “That is why we are also working on solutions in the field of digitalisation which place the freedom, decision-making autonomy and individuality of human beings at their centre. We aim to create a balance between humans and technology. The approach we are following here is ‘Human first’.”
Because there are diverse issues around digital transformation, Mercedes-Benz is basing its endeavours on “open innovation”. Stakeholders from all different industries – business, research, art, industry or biology – are brought together for shared research purposes. The results are projects which consider the future of mobility from new perspectives and which produce exceptional problem-solving approaches. Mercedes-Benz presented some of these collaborative projects at the FutureInsight event in Berlin.