MINI at the 2017 Frankfurt Motor Show.

Munich. MINI is shaping the future of urban mobility
by providing driving fun in increasing diversity. At the 2017
Frankfurt Motor Show, the British premium brand gives visitors an
impression of how the unmistakable MINI feeling will develop in future
to cover a broader range beyond the current model program. Innovative
concepts and technologies provide additional room for individual flair
and highly emotional experiences, while continuing to enhance the
thrilling agility and exemplary efficiency that are typical of MINI.

The MINI Electric Concept showcased in Frankfurt for the first
time embodies a whole new dimension of the brand’s characteristic
go-kart feeling, now combining it with locally emission-free mobility.
The concept vehicle conveys a message of sustainable urban
transportation in MINI style while at the same time previewing a
volume production model that will follow soon. The first purely
electrically powered MINI to be manufactured in large-scale production
will go on the road in 2019 – precisely 60 years after the classic
Mini was first launched. It will make electromobility a highly
emotional experience that combines driving fun, style and individual
flair – as is characteristic of the MINI brand.

Lots of driving fun on a small surface area – this traditional
principle will remain an integral part of MINI in the future, too. It
is a fundamental element of its character that is derived from
spectacular motor racing success. 50 years ago the classic Mini
achieved its third outright victory at the Monte Carlo Rally. The MINI
ACV 30 concept study presented 20 years ago, demonstrated just how
much the model’s racing career influenced not only the history of the
classic Mini but also the development of the modern MINI. The
Anniversary Concept Vehicle that came out right on time to mark the
30th anniversary of the car’s third triumph at the “Monte”
showed how the classic Mini’s characteristic design features – such as
the hexagon radiator grille and the large circular headlamps – could
be transferred to a modern vehicle concept. The foundation stone was
laid for a new era full of driving fun and individual style in a
variety of forms.

Diversity and individual character are also embodied by the
other elements of the MINI trade fair showcase in Frankfurt. From 14
to 24 September, the British premium manufacturer presents a broad
cross-section of its range, containing elements drawn from the current
model program, its rich selection of optional equipment and the latest
additions in the area of accessory and lifestyle products. The setting
for this display of both current and future items is Hall 11 at the
main entrance to the Frankfurt trade fair centre, a site that will be
shared by the BMW, MINI and BMW Motorrad brands.

More driving fun, more style, no emissions: MINI Electric Concept.

The MINI Electric Concept is modern, purist and
efficiently dynamic, providing a look ahead to a new form of urban
mobility free of local emissions that still guarantees unmistakable
driving fun. The spontaneous response of the electric motor to every
movement of the accelerator adds a whole new dimension to hallmark
brand agility. The powerful drive of the MINI Electric Concept draws
its energy from a lithium-ion battery, ensuring maximum range and
typical MINI agility combined with emission-free mobility.

The MINI Electric Concept not only stands for increased driving
fun, it also adds a touch more style in local emission-free city
traffic. Its design combines hallmark brand proportions and design
features with specific details reflecting the fact that is purely
electrically powered. Since the electric motor does not require
cooling air, the hexagonal front grille is closed in order to enhance
the car’s aerodynamic properties. There are also fibre glass
attachment parts that reduce aerodynamic drag. The paint finish in
Reflection Silver and Interchange Yellow is reminiscent of the MINI E
presented in 2008. Produced in a small series of some 600, the latter
was subjected to field tests in everyday driving conditions, thereby
providing key insights for the development of the purely electrically
powered BMW i3.

The MINI Electric Concept is the next step along the way to
sustainable urban mobility. The BMW Group announced in July 2017 that
the expansion of its model range to include electrically powered
vehicles was to be a central pillar of its corporate strategy. In this
connection, start of production of the first purely electric MINI was
announced for 2019. Based on the MINI 3 door, the electric vehicle
will be manufactured at the MINI plant in Oxford. Its drivetrain will
be produced at the Dingolfing and Landshut sites – the competence
centres for e-mobility within the BMW Group production network.

Paving the way for electric driving fun:
the MINI Cooper S E Countryman ALL4.

The world premiere of the MINI Electric Concept comes
just a few months after the launch of the
MINI Cooper S E Countryman ALL4 (combined fuel consumption:
2.3 – 2.1 l/100 km; combined power consumption:
14.0 – 13.2 kWh/100 km; combined CO2 emissions from fuel: 52 –
49 g/km). The first plug-in hybrid model of the British brand is
already paving the way for purely electric and therefore locally
emission-free driving fun. Thanks to its battery range of up to 42
kilometres in the NEDC test cycle, the MINI Cooper S E Countryman ALL4
effortlessly overcomes the limits of urban mobility without producing
any CO2 emissions at all. And sustainable MINI feeling is
ensured beyond city limits, too: a top speed of 125 km/h is possible
in electric driving mode.

This means that pure electric power is already sufficient to
take care of most everyday driving. The combustion engine comes into
play if a higher level of performance is required. Together the two
power units produce a system output of 165 kW/224 hp. Here again, the
MINI Cooper S E Countryman ALL4 offers an entirely distinctive
experience. The precisely controlled interplay between the combustion
engine driving the front wheels and the electric motor powering the
rear wheels makes for an intelligent all-wheel drive system that
guarantees supreme driving fun in all weather conditions and on all
road surfaces.

MINI feeling in the premium compact segment: MINI Countryman
and MINI Clubman.

The launch of a model variant with plug-in hybrid
drive once again makes the MINI Countryman the pioneer of a whole new
dimension of the typical go-kart feeling. Its predecessor was
groundbreaking, too: it was the first all-wheel drive model of the
brand to be able to handle rough terrain, winning over additional
target groups with its advance into the premium compact segment. The
current generation of the MINI Countryman offers even more space for
passengers and luggage plus a noticeable increase in ride comfort and
functionality, as well as further advancements in the areas of sporty
flair, efficiency and premium characteristics. In addition to the
plug-in hybrid drive, there are three petrol engines and three diesel
engines to choose from for the all-rounder, and the all-wheel drive
system ALL4 is available for four of these models.

The success of the MINI Clubman shows just how well the British
brand has now become established in the premium compact segment. In
this hotly competed vehicle category, its unique body concept already
sets it apart from the rest. With its strikingly long roof line, four
side doors and the two split doors at the rear, the MINI Clubman is
the modern interpretation of a classic shooting brake. Five
fully-fledged seats, a large luggage compartment and a diverse range
of options in terms of space distribution means the model perfectly
meets mobility needs that go far beyond those of purely urban
mobility. The MINI Clubman is likewise available with three petrol
engines and three diesel engines. The two most powerful engines can be
combined with the all-wheel drive system ALL4 on request.

Three originals in the small car premium segment: MINI 3 door,
MINI 5 door, MINI Convertible.

The concept study of a MINI Cooper for the 21st
century was presented at the Frankfurt Motor Show 20 years ago. A
unique success story began shortly afterwards: the relaunch of the
British brand offered a new interpretation of its underlying principle
– namely maximum interior space and functionality within the smallest
possible surface area. The result was the first small car in the
premium segment and a new original. The MINI instantly aroused
enthusiasm with its agile driving properties, powerfully expressive
design, fascinating tradition and individual style.

The brand’s classic body concept is also embodied in the latest
generation of the MINI 3 door. With the very finest drive and chassis
technology, progressive driver assistance systems and intelligent
connectivity, it meets the needs of modern target groups who attach
importance to driving fun, innovative technology, quality and
character. The new MINI 5 door demonstrates how the tradition-steeped
principle of the clever use of space can be advanced with a further
increase in functionality that results from a body extended in length
by 161 millimetres, two additional doors and three seats at the rear.
The trio of small car originals is rounded off with the MINI
Convertible. In its role as the sole premium convertible in the small
car segment, the four-seater is still unrivalled in the current model generation.

Four petrol engines and three diesel engines are available for
the MINI 3 door and the MINI 5 door. The MINI Convertible is available
in three petrol engine and two diesel engine variants.

Top athletes of individual character: the John Cooper Works models.

The John Cooper Works models arouse passion for motor
racing. The model selection of top athletes currently encompasses four
distinctive characters that all have one thing in common: an overall
package – comprising engine, suspension and both exterior and interior
design – which was developed on the basis of sound racing experience
and fine-tuned on the race track. This makes MINI John Cooper Works
the epitome of maximum performance in a premium small car. In the
MINI John Cooper Works Convertible, extremely lively sprint capacity
is combined with spontaneous open air pleasure.

Two additional extreme athletes are also lined up for the start
in the premium compact segment. The MINI John Cooper Works Clubman and
the MINI John Cooper Works Countryman convey intense race-track
feeling combined with unlimited everyday practicality. Both models put
the power of their turbo engine on the road via the standard all-wheel
drive system ALL4.

For further details on official fuel consumption figures,
official specific CO2 emissions and power consumption of new cars,
please refer to the “Manual on fuel consumption, CO2 emissions
and power consumption of new cars”, available at all sales outlets,
from Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1,
73760 Ostfildern-Scharnhausen and at
http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
Manual CO2 (PDF ‒ 2.7 MB)
 
Corporate Communications