Mission 2014 – Our Return: World Debut of the 919 Hybrid and 911 RSR
Porsche at the Geneva Motor Show
Stuttgart/Atlanta. At this year’s Geneva Motor Show Porsche is hailing its return to the top tier of sports car racing by rolling out the new Porsche 919 Hybrid for the LMP1 category of the sports car World Endurance Championship (WEC) in 2014, with the 24 Hours of Le Mans as the undisputed climax of the season. The new efficiency-based regulations of the WEC stipulate innovative hybrid drives. The 919 Hybrid can therefore be regarded as a research laboratory for the technology of future production vehicles. The innovative prototype will be flanked on the stage in Geneva by the Porsche 911 RSR, as it will on the grid of all eight WEC races in eight countries across four continents. In addition, the 911 RSR will race in the North American TUDOR United Sports Car Championship where it began the motorsports season with a victory in the Rolex 24 At Daytona.
The press conference premiere will take place on March 4, 2014 at 8:20 CET at the Porsche stand, GENEVA PALEXPO, Hall 1. The conference will also be broadcast live on the Internet (http://www.porsche.com/mission2014).
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, including the Macan and Cayenne SUVs and the Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.
At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
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