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Name for new Porsche SUV is Macan

Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart’s new sports automobile in a SUV shred has been given a name Macan. The name Macan is subsequent from a Indonesian word for tiger and combines suppleness, power, mindfulness and dynamics – core characteristics of a new off-road car.

“The Macan combines all sports automobile characteristics with a advantages of a SUV and is a genuine Porsche”, pronounced Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG. “The name of a new Porsche has to fit with a brand, sound good in really many languages and dialects and elicit certain associations.”

As a fifth Porsche indication line, a Macan is a executive lumber of Strategy 2018, by that a sports automobile manufacturer wishes to enhance a indication portfolio. Porsche intends a Macan to obey a success of a Cayenne. The SUV will start entrance off a prolongation lines in Leipzig in 2013. To that end, a site in this city in Saxony is being stretched into a fully-fledged prolongation plant including physique public line and paint emporium – with 500 million euro of investment one of a biggest building projects in Porsche’s corporate history. In a medium-term, a sports automobile manufacturer will be formulating some-more than 1,000 new jobs here.

Word names during Porsche have a petrify tie with a analogous indication and a characteristics: a name Boxster describes a multiple of fighter engine and roadster, Cayenne stands for sharpness, a Cayman is poignant and flexible and a Panamera is some-more than a Gran Tourismo, able also of winning a Carrera Panamericana long-distance race.

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